Open to opportunities

Alice Salvo

@alicesalvo

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Digital marketing specialist focused on customer engagement and data-driven growth.

Italy

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What I'm looking for

I seek marketing roles where I can combine data analysis and creative content to grow customer engagement, learn advanced analytics, and take on ownership of cross-channel campaigns.

I am a digital marketing specialist with a Master's in Marketing from Luiss Guido Carli, experienced in customer engagement, virtual persuasion research, and practical marketing execution for web and mobile channels. I have applied skills in SEO, newsletter copywriting, Firebase push and in-app notifications, basic front-end page work, and marketing analysis at DayBreakHotels.com, plus internships delivering market strategy and social media management.

Fluent in English, German and French, I pair analytical tools (GA4, Metabase, SPSS, KNIME, Semrush) with hands-on campaign execution and content creation to boost customer acquisition and retention. My academic research on virtual influencers and film-induced tourism underpins a user-focused, insight-driven approach to digital campaigns.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

DayBreakHotels.com

Jul 2024 - Present (1 year 11 months)

Owned digital marketing channels including push and in-app notifications, newsletter copywriting, basic front-end page creation, and SEO strategy to improve website performance and user engagement.

Firebase SEO GA4 SEMrush Marketing Analysis

Event Hostess

Different Agencies

Jan 2021 - Dec 2022 (1 year 11 months)

Provided event support including accreditation, wardrobe and catering management, and assistance during photo shoots across multiple events.

Accreditation Wardrobe Management Guest Relations

Marketing Intern

Easycom

Mar 2022 - Sep 2022 (6 months)

Conducted market and client SWOT analyses, managed clients' professional social media accounts, drafted press releases, and coordinated event booking and logistics for a major client anniversary cruise.

Market Analysis SWOT Social Media Management Press Release Writing Event Coordination Client Management

Education

Degrees, certifications, and relevant coursework

Luiss Guido Carli

Master of Arts, Marketing

2022 - 2024

Grade: 105/110

Master's degree in Marketing with major in Market Relationship & customer engagement; thesis on virtual influencers and customer purchase intention (Final grade: 105/110).

Free University of Bozen-Bolzano

Bachelor of Arts, Tourism, Sport and Event Management

2019 - 2022

Grade: 96/110

Bachelor's degree in Tourism, Sport and Event Management; thesis on film-induced tourism analyzing promotional influence of a Pixar movie on Cinque Terre (Final grade: 96/110).