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Alice Laskus

@alicelaskus

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Marketing communications leader specializing in higher education and EdTech with data-driven strategic impact.

United Kingdom

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What I'm looking for

I seek leadership roles in education or EdTech where I can drive data-led marketing, scale international growth, mentor teams, and lead brand and product communications.

I am a marketing communications leader with over 15 years' experience in higher and informal education, NGOs, and EdTech startups, focused on strategic, data-driven campaigns and empathetic engagement.

At Kyiv School of Economics I led brand transformation, digital communications and multi-channel marketing that increased CTR by 12x, applications by 7x, reached 2.2M users on YouTube and TikTok, and supported fundraising exceeding $70M.

I co-founded SetSetl as Chief Product Officer to define product vision, lead cross-functional teams, and deliver UX-driven features for B2B and B2C audiences, and I have delivered crisis communications and international outreach for organizations including Chemonics and UNICEF.

I mentor and build high-performing teams, design scalable agent and sales enablement materials, and implement GDPR/PECR-compliant, KPI-focused approaches to optimize communications, growth and stakeholder engagement.

Experience

Work history, roles, and key accomplishments

Current

Co-founder & Chief Product Officer

Current

SetSetl

May 2024 - Present (1 year 7 months)

Defined product vision and roadmap for B2B and B2C audiences, led cross-functional teams to deliver UX-driven features, and improved agent adoption and operational efficiency across product and go-to-market execution.

Product Strategy Roadmapping UX Go To Market Analytics User Adoption

Crisis Communications Expert

Chemonics International

Sep 2024 - Dec 2024 (3 months)

Implemented global communications strategies and integrated SaaS solutions to expand university brand reach, leveraging data-driven insights to refine campaigns and increase international engagement.

Crisis Communications Global Communications SaaS Integration Data Insights Stakeholder Engagement Campaign Optimization Media Relations

Director of Public Relations

Kyiv School of Economics

Mar 2021 - Jan 2024 (2 years 10 months)

Led strategic marketing, PR, brand development, and digital transformation for KSE Group, driving a 12x CTR increase, 7x rise in applications, 10x Business School applications growth, and raising $70M+ for initiatives.

Marketing Communications Brand Management Digital Transformation Fundraising Communications Event Management KPI Analysis

Visiting Researcher

University College London

May 2022 - May 2023 (1 year)

Contributed to methodologies assessing prerequisites and opportunities for Ukraine's economic recovery, producing research to inform recovery strategies during conflict.

Policy Analysis Economic Recovery Stakeholder Engagement Report Writing Qualitative Research

Communications Expert

PLEDGE / Association of Ukrainian Cities

Aug 2020 - Dec 2020 (4 months)

Conducted stakeholder research informing municipal brand development and delivered communication training for city managers to enhance digital communication and crisis management skills.

Brand Development Training Crisis Management Digital Strategy

Communications Expert / Project Coordinator

UNICEF Ukraine

Oct 2019 - Aug 2020 (10 months)

Led nationwide communications campaigns on social services and vaccination reaching 3.2M people, developed behavior-change guides and online courses, and delivered professional trainings for educators and parents.

Campaign Management Training Development Content Creation Monitoring & Evaluation

Communication Expert

UNDP Ukraine

Mar 2020 - Jul 2020 (4 months)

Led digital and public communications for four parliamentary committees, increasing social media coverage by 330% and delivering trainings and practical guidance for parliamentary communications.

Parliamentary Communications Digital Communication Training Delivery Social Media Strategy Crisis Communications

Consulting & Marketing Team Lead

The Institute of Kryvyi Rih City Development

Sep 2012 - Dec 2015 (3 years 3 months)

Developed and implemented the city's marketing strategy, coordinated external communications, organized international forums and events, and led crisis communication efforts.

Marketing Strategy Project Management Event Management Public Relations Crisis Communications Stakeholder Engagement

Lecturer, Department of Practice Psychology

Kryvyi Rih State University

Aug 2009 - Aug 2012 (3 years)

Developed and delivered over 20 courses in social-psychological fields, organized scientific conferences, and published academic work on emotional intelligence and stress protection.

Teaching Curriculum Development Academic & Research Public Speaking Conference Organization