Alex Pareas
@alexpareas
Dynamic technical production manager with expertise in music technology.
CyprusWhat I'm looking for
I am a dynamic and results-driven technical production manager with extensive experience in music technology, live sound engineering, event production, and digital media innovation. My career has been marked by a passion for blending technology and creativity to deliver exceptional experiences in the music, hospitality, and tourism industries. As a key driver of operational success, I have a proven track record in building startups, managing complex projects, and scaling businesses.
Currently, I serve as the Chief Operating Officer at SetMixer Ltd., where I co-founded a pioneering music technology startup focused on automating live music recordings and mixing. I successfully secured over £1 million in funding to support product development and business expansion. My previous roles include Partner & Project Manager at EXVR Ltd., where I produced immersive VR environments, and Director at Unico Production Ltd., where I founded a digital media company specializing in video production and AR/VR content.
Experience
Work history, roles, and key accomplishments
Chief Operating Officer
SetMixer Ltd.
Sep 2022 - Present (2 years 8 months)
Co-founded a music technology startup focused on automating live music recordings and mixing. Secured over £1 million in funding and directed the development of AI-based automixing algorithms, establishing operational workflows and client support systems.
Director
Medusa Management Ltd.
Jan 2016 - Apr 2024 (8 years 3 months)
Established and scaled a music agency managing live music delivery and artist bookings. Oversaw operations and grew annual turnover to £750k while producing promotional materials for artists.
Director & Project Manager
Unico Production Ltd.
May 2018 - Present (7 years)
Founded a digital media company specializing in video production and AR/VR content. Provided consultancy on social media strategies, achieving national recognition for innovative services and increasing annual revenue by €70k.
Partner & Project Manager
EXVR Ltd.
Nov 2019 - Nov 2022 (3 years)
Produced immersive VR environments for architectural and tourism sectors, achieving a 30% revenue increase through innovative digital solutions, including 3D reconstructions and interactive virtual experiences.
Music Director
D&D London Group
Oct 2014 - Dec 2015 (1 year 2 months)
Managed live music programming for 32 venues, collaborating with high-profile artists. Designed custom sound systems and reduced agency costs by 40% through optimized scheduling.
Global Production Manager
Floridita & D&D Restaurants
Jul 2004 - Oct 2014 (10 years 3 months)
Directed international event production and live music programming across global venues. Collaborated with governmental organizations for artist visas and produced music albums.
Technical Manager
C-Burn Systems
Mar 1999 - Jan 2003 (3 years 10 months)
Played a critical role in scaling a background music service startup, developing software and managing technical operations. Expanded the company's reach to over 100 site installations.
Education
Degrees, certifications, and relevant coursework
LULondon Guildhall University
Bachelor of Science (Hons), Digital Music Technology
1996 - 1999
Horndean College
A-Levels, Music Technology, Physics, and Mathematics
1994 - 1996
Tech stack
Software and tools used professionally
Availability
Location
CyprusAuthorized to work in
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