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Alex Ibarra

@alexibarra1

Short-term rental operator at Waterfront Holdings LLC who grew Airbnb gross revenue to $501K and increased income across Maui rentals.

United States

Message

At Waterfront Holdings LLC, I set pricing for Maui vacation rentals using PriceLabs and AirDNA market data. Airbnb gross revenue reached $501K in 2023, and my top three-bedroom unit produced $313K in net Airbnb payouts that year.

I converted a $750K studio back to a two-bedroom with a roughly $40K renovation; its value rose to about $1.2M, and it has earned $148K–$170K net per year since 2023. I also automated guest messaging and operations in Hospitable, and after the 2023 Maui fires I helped preserve bookings, housed displaced residents, and refilled calendars.

My experience also includes real estate acquisitions and sales. At RFCO (Alex Camacho Buys Houses), I sourced and evaluated deals, negotiated an acquisition with seller financing, and raised private money; at Hilton Grand Vacations, I generated $1.03M in gross sales volume across 343 qualified presentations.

Experience

Work history, roles, and key accomplishments

Current

Co-Owner and Revenue & Operations Manager

Current

Waterfront Holdings LLC

Jan 2022 - Present (4 years 9 months)

Set pricing for a portfolio of Maui vacation rentals using PriceLabs and AirDNA, growing Airbnb gross revenue from $216K in 2022 to $501K in 2023. Managed operations, guest communications, and property finances, and navigated post-fire recovery and ownership transitions.

Pricelabs AirDNA Hospitable Airbnb Revenue Management Property Management Operations Marketing Guest Communication Financial Management

Current

Owner & Manager

Current

Big Island Rental Property

Own and manage a four-unit property, increasing total rent by 28% through market-rate re-leasing. Handle tenant screening, leases, and maintenance using TurboTenant.

Property Management Tenant Screening Lease Maintenance Turbotenant

Sales Executive

Hilton Grand Vacations

Apr 2025 - Oct 2026 (1 year 6 months)

Conducted sales presentations and achieved top salesperson status in January 2026 with $219K net volume. Generated $1.03M in gross sales volume across 343 presentations.

Sales Presentation Skills Negotiation Client Relations Financing

Independent Multifamily Acquisitions

Self-directed

Jan 2023 - Sep 2023 (8 months)

Underwrote 10-20 apartment properties, analyzing rent rolls, T-12s, and offering memorandums to evaluate NOI, cap rates, financing, and projected returns.

Multifamily Underwriting Financial Analysis NOIs Cap Rates Financing Excel

Head of Acquisitions & Lead Generation

RFCO (Alex Camacho Buys Houses)

Jan 2020 - Dec 2022 (2 years 11 months)

Generated off-market leads and evaluated deals, negotiating a $1.2M acquisition with seller financing and raising $650K in private money. Trained team members in lead generation and acquisitions.

Lead Generation DealMachine PropStream Direct Mail Cold Calling Facebook Ads Negotiation Real Estate Private Money Hard Money Loans Training

Sales Representative

Eco Shield Pest Control

Jan 2020 - Dec 2021 (1 year 11 months)

Sold $70K in contract value in the first four months, with an average contract of $900-$1,100. Won award for largest average contract value in summer 2020 and returned in 2024 to sell about $50K in one month.

Sales Client Relations Contract Negotiation

Marketing Specialist and Intern

AO2 Management & Raw AMZ

Jan 2018 - Dec 2020 (2 years 11 months)

Ran keyword research and bid adjustments on Amazon ad accounts for about 10 clients, optimizing product listings and building performance reports using Helium 10, Jungle Scout, and Seller Central.

Amazon Advertising Keyword Research Bid Management Helium 10 Expertise Junglescout Amazon Seller Central performance reporting