At Steel City Interactive, I led social media, influencer, and community marketing from alpha through the product’s October 2024 launch. The product shipped over two million units, 40% above sales targets.
I also designed a user-facing content management system with my team, using audience-specific content and analytics to refine messaging. Across my work, I’ve managed community feedback, marketing assets, and teams, and used reporting on social performance, sales, and retention to inform studio decisions.

