Rhys Richardson
@rhysrichardson
Web3-native Community & Social Media Manager with proven growth strategies.
What I'm looking for
As a Web3-native Community & Social Media Manager with over four years of experience, I specialize in scaling token-based communities and executing effective presale strategies. My journey has been marked by a proven track record of growing engaged communities and driving user acquisition through innovative social content aligned with token utility and roadmap goals.
At ShillCraft, I led strategies that increased our follower count by 90% and boosted engagement through gamified events. My role involved training and managing a team of community ambassadors to ensure 24/7 support and brand consistency. I also launched a successful referral campaign that grew our Discord server by 40%, showcasing my ability to create impactful community initiatives.
Previously, as the Head of Social Media & Community at Riveted Games, I was promoted for my strategic impact during peak product growth, where I ran community-led events that doubled post engagement. My experience spans managing multi-project communities and collaborating cross-functionally to align community messaging with product milestones, ensuring a seamless user experience.
Experience
Work history, roles, and key accomplishments
Social Media Manager & Community Manager
ShillCraft
Jun 2024 - Present (1 year 1 month)
Led strategy for both community and social growth, increasing follower count by 90% and boosting engagement through gamified events and referral mechanics. Built and executed 2-week content pipelines for Twitter, Discord, and Telegram, aligning posts with presale phases and token announcements.
Community Manager
Blockovate
Jun 2023 - Present (2 years 1 month)
Managed multi-project communities (100k+ members) across Telegram and Discord for Web3 clients. Developed content calendars and activation events aligned with token sales, Memecoins, Signal Groups, P2E, and NFTs.
Head of Social Media & Community
Riveted Games
Aug 2022 - Present (2 years 11 months)
Promoted from support to Head of Social and Community after demonstrating strategic impact during peak product growth. Ran community-led seasonal events, boosting DAU by 120% and doubling post engagement within 60 days.
Social Media & Community Support
CryptoBlades (Riveted Games)
Jul 2021 - Present (4 years)
Provided high-volume player support across Discord and Telegram, maintaining a 95% satisfaction rating during peak product updates. Conducted thorough research and collected data on influencers, providing critical insights to the marketing team and contributing to the success of marketing campaigns.
Education
Degrees, certifications, and relevant coursework
Meta
Certificate, Social Media Management
Activities and societies: Learned: Social Media Strategy, Branding, Content Management, Facebook, Instagram, Content Creation
Completed a comprehensive program in social media management, gaining expertise in strategy, branding, and content creation across various platforms. Developed skills in utilizing tools like Facebook and Instagram for effective social media campaigns.
York College
Diploma, Information Technology
Activities and societies: Learned: Python, Networking, HTML, CSS, Excel, Word, Photoshop, Game Development, IT Systems Support
Acquired foundational knowledge in Information Technology, covering programming languages, networking, and web development. Gained practical skills in software applications and IT systems support.
Availability
Location
Authorized to work in
Job categories
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