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Alexandra Revans

@alexandrarevans

Marketing leader at the American Museum of Natural History who co-developed the Richard Gilder Center opening campaign, contributing to $143K in added-value media.

United States

Message

At the American Museum of Natural History, I improve project management processes and help turn strategic plan goals into the Communications team’s priorities. I co-developed the marketing plan for the May 2023 opening of the Richard Gilder Center, which assisted in driving the Museum’s highest visitation since reopening after COVID-19 closures and resulted in over $143K in added-value media.

Previously, at the Solomon R. Guggenheim Museum, I led the 2018 online holiday marketing plan for the Guggenheim Store, resulting in a 129% increase in sales. Across museum and agency roles, I’ve developed marketing strategies and media plans, supported audience research, and worked with clients and internal teams on campaigns.

Experience

Work history, roles, and key accomplishments

Current

Associate Director of Marketing

Current

American Museum of Natural History

Dec 2022 - Present (3 years 10 months)

Leads marketing team, streamlines project management, and implements strategic plan goals for audience development. Collaborates with Visitor Services to improve visitor experience and develops B2B tourism trade relationships and exhibition-specific advertising plans.

Project Management Cross Functional Collaboration Audience Development B2B Marketing B2C Marketing Print Advertising Out of Home Advertising Media Planning Team Management Graphic Design Management

Campaign Strategy Team Manager, US

Net Natives

Aug 2022 - Nov 2022 (3 months)

Managed and mentored a team of Senior Campaign Strategists, streamlined workflows with senior leadership, and led campaign strategy and client relations for priority accounts including Columbia SIPA, NYU Steinhardt, NYU Tandon, and Ohio University.

Team Mentoring Training Workflow Optimization Campaign Strategy Project Management Client Relations Paid Media Strategy Cross Functional Collaboration

Senior Campaign Strategist

Net Natives

Feb 2022 - Aug 2022 (6 months)

Led campaign strategy, project management, and client relations for priority accounts, and collaborated with internal teams to execute paid media strategies.

Campaign Strategy Project Management Client Relations Paid Media Cross Functional Collaboration

Marketing Strategist

LaPlaca Cohen

Feb 2021 - Feb 2022 (1 year)

Led project management for brand positioning and strategic assessment projects, created paid advertising strategies for cultural clients, and provided expertise on website navigation, traffic optimization, and paid/organic social media.

Project Management Brand Positioning Strategic Assessment Paid Advertising Google Ads Google Ads Grants YouTube Marketing Copywriting Social Media Client Liaison

Media Planner

LaPlaca Cohen

Mar 2020 - Feb 2021 (11 months)

Created paid advertising strategies for cultural clients, produced timelines and specification sheets for advertising assets, and liaised with clients, vendors, and graphic designers to ensure asset finalization.

Media Planning Paid Advertising Timeline management Spec Sheets Client Liaison Vendor Management Graphic Design Coordination

Associate Manager, Marketing

Solomon R. Guggenheim Museum

Oct 2019 - Mar 2020 (5 months)

Developed media plans, email, and social media marketing strategies for exhibitions and programs, project managed print and digital advertising, and led marketing strategy for the Guggenheim Store, resulting in a 129% increase in online holiday sales.