Open to opportunities

Alexa Dwyer

@alexadwyer

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Communications & marketing professional driving internal engagement, digital content, and measurable campaign results.

United States

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What I'm looking for

I’m looking for a fast-paced team where I can own internal and digital communications, support cross-functional campaigns, and use performance reporting to improve audience engagement, messaging, and growth.

I’m a communications and marketing professional specializing in internal communications, digital content, and employee engagement. In my Beam Therapeutics internship, I produced social media and internal/digital content for a clinical-stage biotech, maintaining consistent brand voice across owned channels while turning weekly digital and media trends into actionable channel strategy.

I also bring cross-functional campaign energy from hands-on leadership work—at Duxbury Bay Maritime School, I grew program enrollment through targeted social media outreach and led customer-facing programming for 100+ students per session. Through my academic and project leadership, I’ve built Shopify storefronts, managed product listings and brand messaging, and run Meta Ads Manager campaigns using Facebook Pixel audiences and A/B tests, pairing creative execution with performance reporting.

Experience

Work history, roles, and key accomplishments

Organizational Comms Team Lead

SMU Dallas

Jan 2026 - May 2026 (4 months)

Led client-to-group communication and developed branded event materials for a nonprofit fundraising luncheon, including an invitation and brochure. Created Facebook recap content to support community awareness and donations.

Brand Strategy Copywriting Collateral Development Fundraising Communications

Digital Marketing Contributor

SMU Dallas

Aug 2025 - Dec 2025 (4 months)

Built and managed a full Shopify storefront for NOZ Sunscreen, handling product listings, brand messaging, UX, and launch readiness. Ran paid and social media work for Charity: Water, including Meta Ads Manager campaigns, creative design, Facebook Pixel setup, and A/B tests to optimize performance.

Shopify Brand Messaging UX Content Meta Ads Manager Paid Social Advertising Facebook Pixel A B Testing

Social Media & Comms Intern

Beam Therapeutics

Jun 2025 - Aug 2025 (2 months)

Produced social media and internal/digital communications for a clinical-stage biotech, maintaining consistent brand voice across owned channels. Tracked weekly digital and media trends, synthesized competitive insights into channel recommendations, and partnered cross-functionally to deliver company-wide campaigns.

Social Media Content Internal Communications Digital Content Audience Engagement Competitive Analysis Channel Strategy performance reporting

Gen Z Advertising Research Lead

SMU Dallas

Jan 2025 - May 2025 (4 months)

Led a 5-person research team analyzing Gen Z content consumption and purchase behavior. Presented data-driven recommendations to faculty based on survey results and Excel analysis.

Team Leadership Market Research consumer behavior

Education

Degrees, certifications, and relevant coursework

Southern Methodist University

Bachelor of Arts, Corporate Communications & Public Affairs

Grade: GPA: 3.8/4.0

Activities and societies: Specialization in Organizational Communication; Minor in Advertising.

Earned a B.A. in Corporate Communications & Public Affairs at Southern Methodist University, with a specialization in Organizational Communication and a minor in Advertising. GPA: 3.8/4.0.