Open to opportunities

Alessandro Cattaneo

@alessandrocattaneo

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Senior marketing manager with expertise in digital strategy and consulting.

Italy

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What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise while fostering innovation and collaboration within a dynamic team.

As a Senior Manager at Fortop Consulting, I serve as the main point of contact for key customers, fostering strong partnerships and identifying new opportunities for expansion. My role involves defining and overseeing marketing strategies that drive measurable business growth, managing internal teams to ensure high-quality delivery aligned with client objectives. I combine a deep understanding of digital trends with strong leadership and business acumen, drawing on my cross-industry experience in health, pharma, food, insurance, retail, and e-commerce.

Previously, I worked as an E-Business Manager at Pirelli, where I led the transformation of the business model from a pure B2B approach to a B2B2C model, focusing on servitization. My responsibilities included developing the e-commerce platform strategy, global loyalty programs, and CRM strategies. I also coordinated the global digital strategy at Pirelli Formula 1, ensuring best practices were adopted across all markets.

With a solid foundation in digital marketing from my time at Nestlé Italiana, where I managed digital strategies for over 50 brands, I have honed my skills in social media, SEO, and analytics. Beyond my professional life, I am a proud father, a passionate trail runner, and a dedicated swimmer, always seeking new strategies and insights in both my career and personal pursuits.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager - Marketing Consulting

Current

Fortop Consulting

Jan 2016 - Present (9 years 7 months)

Served as the main point of contact for key customers, fostering strong partnerships and identifying new expansion opportunities. Defined and oversaw marketing strategies to drive measurable business growth, managing internal teams and ensuring high-quality delivery aligned with client objectives.

Marketing Strategy Business Growth Team Management Leadership Business Acumen Client Relationship Management Cross Industry Experience

E-Business Manager

Pirelli HQ

Jan 2012 - Present (13 years 7 months)

Defined the business model transformation strategy, shifting the company from a B2B to a B2B2C approach with a focus on servitization. Managed e-commerce platform strategy and development, global loyalty programs, and CRM strategy, while aligning with top management and global market managers.

Business Transformation B2B2C Loyalty Programs Partnership Management Digital Marketing

Digital Marketing Manager

Pirelli Formula 1

Jan 2011 - Present (14 years 7 months)

Responsible for global digital strategy definition and execution, coordinating HQ and markets for digital platform activation. Established governance models, standardized processes, and ensured best practice adoption to bridge online and offline marketing efforts.

Digital Strategy Digital Activations Process Standardization Online Offline Marketing Integration Digital Marketing

Digital Media Manager

Nestlé Italiana

Jan 2006 - Present (19 years 7 months)

Developed and implemented digital marketing strategies for the entire Nestlé Group in Italy, covering over 50 brands and 150 websites. Managed the full digital process, including objective definition, implementation, monitoring with ROI analysis, and various digital channels.

Digital Marketing Strategy ROI Analysis Social Media SEO CRM Advertising Analytics Brand Management

Internal Communication

Siemens Italia

Jan 2002 - Present (23 years 7 months)

Responsible for internal communication activities, ensuring delivery on the corporate intranet. Activated ad hoc internal communication projects to support corporate objectives.

Internal Communications Project Management Communication Strategy Employee Engagement

Education

Degrees, certifications, and relevant coursework

IED COMMUNICATION

Master in Marketing Product & Sales, Marketing Product & Sales

2006 - 2007

Completed a master's program focused on marketing, product management, and sales strategies. Gained in-depth knowledge of market analysis, product development, and sales techniques.

ISPI

Diploma in Development and International Cooperation, Development and International Cooperation

2005 - 2006

Obtained a diploma in development and international cooperation. Studied global development issues, international relations, and cooperation strategies.

IULM

Master's degree in Communication Sciences, Communication Sciences

1998 - 2005

Earned a Master's degree in Communication Sciences. Focused on advanced communication theories, media studies, and strategic communication practices.

ITIS MAGISTRI CUMACINI

Diploma in Industrial Technologies, Industrial Technologies

1992 - 1998

Completed a diploma program in Industrial Technologies. Acquired foundational knowledge and practical skills in various industrial processes and technologies.