Filippo Paluzzi

Worked as Manager at BCG Platinion.

Worked as Senior Consultant at BCG Platinion.

Assisted a Global Spirits company in its transformation strategy with the purpose of achieving the following objective:
- Enhancing data collection and show it through proprietary dashboards
- Development of PIM tool to distribute product content towards retailers and improve e-commerce presence
- Development of a scoring evaluation models for suppliers selection

Worked as Senior Consultant at Deloitte Digital.

Part of the Digital marketing offering, in this period I've been experiencing projects related to:
- Marketing Automation (Salesforce Marketing Cloud) with clients which belong to the travel, luxury and insurance industry
- Assessment project, as PMO and PM positions, to evaluate the implementation of Salesforce products (Financial Services Cloud, Sales Cloud, Service Cloud and Marketing Cloud) in

In charge of the social media strategy (Facebook) and email marketing (newsletter online - FlashIssue)

During this experience I've been in several project where I assumed the role of:
- Tester and Controller during FAT and UAT phases for a Customer APP implementation (during cruise experience and in shipyard) in a Travel & Leisure company
- Campaign Specialist with the usage of Adobe Campaign for the implementation of campaigns in a Betting company
- Controller during UAT phase for testing the new

Coordinating and briefing developers and designers in the project. Responsible for delivering quality digital works to a multinational client (tobacco company)

Creation of a marketing communication plan for the "Phygital Lab", an Hello Bank temporary store that targeted 18-30 yo to sell them customized bank products.

Creation of a communication plan for the company (B2B)

Creation of the journal "Doing Business" of South Africa, Dominican Republic and South Korea.

In charge of the blog, email campaign and social networks.

Booking for incentive clients