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Filippo PaluzziFP
Open to opportunities

Filippo Paluzzi

@filippopaluzzi

I lead digital transformations that simplify legacy technology and accelerate customer impact.

Italy
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What I'm looking for

I'm looking to help organizations navigate complex digital transformations while coaching leaders and teams to build the capability, clarity, and momentum needed to sustain change.

At BCG Platinion, I turn digital ambition into execution for mid-to-large enterprises. Over the past 10 years, I’ve led 20+ transformation projects across Italy and internationally.

I work across CRM, e-commerce, CPQ, PIM, and marketing automation, helping organizations replace legacy complexity with scalable, market-proven technology. My projects have improved time-to-market, customer experience, and operational efficiency across insurance, industrial goods, consumer, and energy.

I also coach and mentor professionals, having supported 20+ people and led cross-functional teams of up to 15. I believe lasting transformation happens when technology delivery and people development move together.

Experience

Work history, roles, and key accomplishments

BCG Platinion logoBP

Consultant

Jan 2021 - Jul 2022 (1 year 6 months)

Assisted a Global Spirits company in its transformation strategy with the purpose of achieving the following objective:
- Enhancing data collection and show it through proprietary dashboards
- Development of PIM tool to distribute product content towards retailers and improve e-commerce presence
- Development of a scoring evaluation models for suppliers selection

Deloitte Digital logoDD

Digital Consultant

Aug 2018 - Dec 2020 (2 years 4 months)

Part of the Digital marketing offering, in this period I've been experiencing projects related to:
- Marketing Automation (Salesforce Marketing Cloud) with clients which belong to the travel, luxury and insurance industry
- Assessment project, as PMO and PM positions, to evaluate the implementation of Salesforce products (Financial Services Cloud, Sales Cloud, Service Cloud and Marketing Cloud) in

Dominican Republic Tourism Office Bureau logoDB

Community manager

Feb 2012 - Dec 2020 (8 years 10 months)

In charge of the social media strategy (Facebook) and email marketing (newsletter online - FlashIssue)

Deloitte Digital logoDD

Digital Analyst

Sep 2016 - Aug 2018 (1 year 11 months)

During this experience I've been in several project where I assumed the role of:
- Tester and Controller during FAT and UAT phases for a Customer APP implementation (during cruise experience and in shipyard) in a Travel & Leisure company
- Campaign Specialist with the usage of Adobe Campaign for the implementation of campaigns in a Betting company
- Controller during UAT phase for testing the new

Emakina logoEM

Junior Project manager

Sep 2015 - Dec 2015 (3 months)

Coordinating and briefing developers and designers in the project. Responsible for delivering quality digital works to a multinational client (tobacco company)

BNP Paribas logoBP

Marketing Consultant

Feb 2015 - Jun 2015 (4 months)

Creation of a marketing communication plan for the "Phygital Lab", an Hello Bank temporary store that targeted 18-30 yo to sell them customized bank products.

Jean Del'Cour logoJD

Marketing Consultant

Feb 2015 - Mar 2015 (1 month)

Creation of a communication plan for the company (B2B)

Studio legale Spadafora De Rosa logoSR

Intern

May 2014 - Jun 2014 (1 month)

Creation of the journal "Doing Business" of South Africa, Dominican Republic and South Korea.

JUST EAT logoJE

Social Media Wizard

Dec 2013 - Jan 2014 (1 month)

In charge of the blog, email campaign and social networks.

Eden Viaggi logoEV

Intern

Jun 2012 - Jul 2012 (1 month)

Booking for incentive clients

Education

Degrees, certifications, and relevant coursework

MC

Marina Osnaghi Business Coaching

Master in Coaching (Level 1), Business Coaching

2025 - 2026

WE

Wharton Executive Education

Executive Presence and Influence: Persuasive Leadership Development, Business/Corporate Communications

2025 - 2026

UI

UC Irvine

Course in Effective Problem-Solving and Decision-Maki, Business/Commerce

2020 - 2020

HL

HEC Liège

Master's degree, Digital Marketing and Sales Management

2014 - 2016

SA

Shaw Academy

Diploma, Digital Marketing

2015 - 2015

UC

Università Cattolica del Sacro Cuore

Bachelor's degree, Business Administration

2010 - 2013

Tech stack

Software and tools used professionally

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