Filippo Paluzzi
@filippopaluzzi
I lead digital transformations that simplify legacy technology and accelerate customer impact.
What I'm looking for
At BCG Platinion, I turn digital ambition into execution for mid-to-large enterprises. Over the past 10 years, I’ve led 20+ transformation projects across Italy and internationally.
I work across CRM, e-commerce, CPQ, PIM, and marketing automation, helping organizations replace legacy complexity with scalable, market-proven technology. My projects have improved time-to-market, customer experience, and operational efficiency across insurance, industrial goods, consumer, and energy.
I also coach and mentor professionals, having supported 20+ people and led cross-functional teams of up to 15. I believe lasting transformation happens when technology delivery and people development move together.
Experience
Work history, roles, and key accomplishments
Worked as Manager at BCG Platinion.
Worked as Senior Consultant at BCG Platinion.
Assisted a Global Spirits company in its transformation strategy with the purpose of achieving the following objective:
- Enhancing data collection and show it through proprietary dashboards
- Development of PIM tool to distribute product content towards retailers and improve e-commerce presence
- Development of a scoring evaluation models for suppliers selection
Worked as Senior Consultant at Deloitte Digital.
Part of the Digital marketing offering, in this period I've been experiencing projects related to:
- Marketing Automation (Salesforce Marketing Cloud) with clients which belong to the travel, luxury and insurance industry
- Assessment project, as PMO and PM positions, to evaluate the implementation of Salesforce products (Financial Services Cloud, Sales Cloud, Service Cloud and Marketing Cloud) in
In charge of the social media strategy (Facebook) and email marketing (newsletter online - FlashIssue)
During this experience I've been in several project where I assumed the role of:
- Tester and Controller during FAT and UAT phases for a Customer APP implementation (during cruise experience and in shipyard) in a Travel & Leisure company
- Campaign Specialist with the usage of Adobe Campaign for the implementation of campaigns in a Betting company
- Controller during UAT phase for testing the new
Coordinating and briefing developers and designers in the project. Responsible for delivering quality digital works to a multinational client (tobacco company)
Creation of a marketing communication plan for the "Phygital Lab", an Hello Bank temporary store that targeted 18-30 yo to sell them customized bank products.
Creation of a communication plan for the company (B2B)
Creation of the journal "Doing Business" of South Africa, Dominican Republic and South Korea.
In charge of the blog, email campaign and social networks.
Booking for incentive clients
Education
Degrees, certifications, and relevant coursework
Marina Osnaghi Business Coaching
Master in Coaching (Level 1), Business Coaching
2025 - 2026
Wharton Executive Education
Executive Presence and Influence: Persuasive Leadership Development, Business/Corporate Communications
2025 - 2026
UC Irvine
Course in Effective Problem-Solving and Decision-Maki, Business/Commerce
2020 - 2020
HEC Liège
Master's degree, Digital Marketing and Sales Management
2014 - 2016
Shaw Academy
Diploma, Digital Marketing
2015 - 2015
Università Cattolica del Sacro Cuore
Bachelor's degree, Business Administration
2010 - 2013
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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