At ZISHI (formerly OSTC Group), I led digital marketing initiatives supporting growth, customer acquisition, and engagement across an international financial education and professional training business. I led website development and optimisation, and strengthened Salesforce and Pardot processes for segmentation, lead management, and sales alignment.
At KPMG Poland, where I progressed through four promotions to Marketing Associate Director, I helped build digital marketing capabilities and delivered campaigns supporting business development and lead generation. I also led the globally recognised No Printing Day campaign, which was subsequently adopted internationally.
Earlier, at Kerkhoff Consulting, I established the company's first dedicated marketing function and introduced structured marketing and PR activities. Across my career, I've worked with senior leaders and technical experts to turn complex propositions into thought leadership, targeted campaigns, and business development opportunities.
