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Aleksandra Bibic Kalanj

@aleksandrabibickalan

Senior Business Associate at Bankom d.o.o., developed the AlivitPharm supplement brand and expanded product placement into international markets.

Serbia

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At Bankom d.o.o., I developed the AlivitPharm natural dietary supplement brand, managed registration for 10 products, and expanded product placement into the United Kingdom, EU, and Russia. I also supported medical representatives and organized marketing activities, including international trade shows, webinars, and product presentations.

Previously, I directed sales and marketing at Swiss Nature d.o.o. and led commercial and country operations across pharma, healthcare, FMCG, cosmetics, and retail. At Textile House d.o.o., I established the company in Serbia and grew its network to 17 shops; at Lilly Drogerie d.o.o., I developed private-label products across 40+ products.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Associate

Current

Bankom d.o.o. Belgrade

Oct 2024 - Present (2 years)

Developed the AlivitPharm natural dietary supplement brand, managed product registration for 10 products, and expanded placement into international markets. Supervised medical representatives and oversaw marketing activities including trade shows and webinars.

Product Registrations Brand Management Marketing Medical Representation Financial Monitoring Operational Procedures Clinical Trial Data Analysis

Director of Sales and Marketing

Swiss Nature d.o.o. Belgrade

Jan 2019 - Sep 2024 (5 years 8 months)

Led a team of medical representatives, managed key accounts with major pharmaceutical wholesalers, and coordinated clinical trials. Expanded sales into regional and international markets including Germany and Russia.

Sales Management Marketing Key Account Management Clinical Trials Market Expansion Negotiation Team Leadership

Country Deputy Manager

Intersport S d.o.o. Belgrade

Jan 2018 - Dec 2018 (11 months)

Managed retail, marketing, and commercial departments for Intersport and The Athlete's Foot in Serbia, overseeing both traditional store chains and e-commerce operations.

retail management Marketing Ecommerce Commercial Management

Country Manager

Textile House d.o.o. Belgrade

Jun 2013 - Dec 2017 (4 years 6 months)

Established the company in Serbia as the first employee, growing a chain of 17 shops and managing over 100 employees. Oversaw budgeting, financial forecasting, and international import logistics.

Business Development retail management Team Leadership Budgeting Financial Forecasting Logistics Recruitment

Marketing Manager

Farmalogist d.o.o. Belgrade

Jun 2009 - May 2013 (3 years 11 months)

Planned and executed marketing activities, including media planning and special sales offers. Managed exclusive distribution for L'Oréal and drafted QMS procedures.

Marketing Strategy Media Planning Event Management Copywriting QMS distribution management

Brand Manager for PL (Private Label)

Lilly Drogerie d.o.o. Belgrade

Oct 2007 - Jun 2009 (1 year 8 months)

Led Private Label product development for a chain of 120+ stores, overseeing categories from cosmetics to textiles. Sourced and negotiated with manufacturers and pioneered international sourcing.

Product Development Private Label Market Analysis Budgeting Supplier Negotiation Import Logistics

Managing Director

Topex Trade d.o.o. Belgrade

Apr 1998 - Sep 2007 (9 years 5 months)

Managed end-to-end business operations including procurement, sales growth, and strategic planning. Introduced global brands to the Serbian market and led a team of 30 employees.

Business Management Procurement Sales Growth Strategic Planning Team Leadership Brand Introduction

Commercial Director

Topex Trade d.o.o. Belgrade

Dec 1996 - Mar 1998 (1 year 3 months)

Managed commercial negotiations with Dr. Scholl and drafted exclusive distribution contracts. Developed annual procurement plans and oversaw sales analysis and category management.

Commercial Negotiation Contract Drafting Procurement Planning Sales Analysis Category Management