At Mondelēz International, I lead category planning and activation for SEAM chocolate, biscuits, and bakery, translating marketing strategy into commercial plans across markets and retail environments.
I identify category opportunities, analyze market trends, optimize assortment and pricing, and develop selling stories for new product development. I also manage activity calendars, trade marketing budgets, and category initiatives focused on revenue, profitability, and ROI.
Previously, I managed chocolate, bakery, and biscuit category planning across Croatia, Slovenia, Montenegro, and Albania. I partnered with marketing and local sales teams on product launches, promotional campaigns, execution monitoring, and corrective actions.
My background also includes brand management at Al Grosso and key account and export management roles at Orbico and Pompea SpA - Modital. I bring experience in negotiations, sales forecasting, commercial policy, budget planning, customer relationships, and regional market development.
