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Alejandro Ordoñez

@alejandroordoez1

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Paid Media & Data Analyst at Globant, building ETL pipelines and dashboards for a portfolio of hotel accounts.

Colombia

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At Globant, I own the data infrastructure for a portfolio of hotel accounts, consolidating daily performance data from Google Ads, Meta Ads, TikTok Ads, and Microsoft Ads into a unified reporting layer. I build automated workflows and maintain dashboards in Looker Studio and Power BI to help internal teams and hotel chain clients monitor consistent KPIs.

I also manage full-funnel digital campaigns in the Mexican hospitality market and analyze results across ROAS, CPC, CPM, CTR, conversion rate, and revenue. I develop measurement plans and present performance findings and recommendations to clients; I'm also developing my SQL and Python skills to deepen my marketing analytics capabilities.

Experience

Work history, roles, and key accomplishments

Current

Paid Media & Data Analyst

Current

Globant

Sep 2025 - Present (1 year 1 month)

Owns the full data infrastructure for a portfolio of ~140 hotel accounts, designing and maintaining ETL pipelines that consolidate performance data from Google Ads, Meta Ads, TikTok Ads, and Microsoft Ads. Builds automated workflows and dashboards in Looker Studio and Power BI, and leads client-facing review meetings presenting performance findings and strategic recommendations.

IT Recruiter Analyst

Globant

Jun 2022 - Jun 2025 (3 years)

Built recruitment analytics dashboards in Looker Studio and Google Sheets to track talent acquisition KPIs, applying ETL, data modeling, and reporting governance standards. Collaborated across distributed teams on data analytics and social media strategy projects, and managed structured reporting databases ensuring data accuracy and process traceability.

Looker Google Sheets ETL Data Modeling Reporting Data Analysis Social Media Strategy Stakeholder Communication Data Accuracy Process Traceability

Talent Engagement Analyst

Globant

Jun 2021 - Jun 2022 (1 year)

Managed end-to-end data workflows and reporting for talent acquisition pipelines, maintaining data integrity and operational efficiency across full recruitment lifecycle processes.

Data Workflows Reporting Data Integrity Recruitment Talent Acquisition Operational Efficiency

Academic Instructor — Statistics & Mathematics

Icesi University

Jan 2018 - Jun 2021 (3 years 5 months)

Delivered statistics and quantitative reasoning coaching to Social Sciences students, building a strong foundation in analytical problem-solving, data literacy, and critical thinking.

Statistics Mathematics Quantitative Reasoning Analytical Problem Solving Data Literacy Critical Thinking Coaching