Open to opportunities

Alejandro Ortiz

@alejandroortiz

Message

Digital performance marketer driving pipeline growth through data and automation.

Mexico

Message

What I'm looking for

I’m looking for a role where I can own end-to-end performance marketing, optimize campaigns with analytics and A/B testing, and use marketing automation to grow pipeline and revenue across global markets—without compromising creative storytelling.

I’m a Digital Marketing & Growth Leader with 10+ years of experience across financial services, retail, media, education, and real estate. I currently support global performance campaigns at MSCI, leading digital marketing for Index, Analytics, and Risk products across Americas and EMEA—owning the full journey from strategy to execution across email, paid media, and content.

Previously, I drove retention and loyalty at OXXO by leading performance marketing and lifecycle campaigns, achieving 100% year-over-year digital revenue growth through CRO, segmentation, and A/B testing. I’ve also scaled growth at Epsilon Media Group through SEO/SEM, CRO, behavioral marketing, and UX—most notably redesigning abcnoticias.mx’s mobile site to increase traffic and ad revenue by 300%. Earlier in my career, I built inbound and automation foundations with HubSpot at CEDIM, cutting B2B lead response time from days to 30 minutes.

Experience

Work history, roles, and key accomplishments

Marketing Strategist

CEDIM

Jan 2019 - Sep 2019 (8 months)

Designed and implemented inbound marketing strategies using HubSpot and automated nurturing workflows. Reduced B2B lead response time from days to 30 minutes by automating workflows and CRM-integrated follow-ups.

Inbound Marketing HubSpot Marketing Automation Lead Nurturing Email Automation CRM Integration Workflow Automation