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Alejandro Buitrago

@alejandrobuitrago1

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Social Media Manager at Addi who grew Instagram from 60K to 100K and TikTok from 24K to 40K organically.

Colombia

Message

At Addi, I lead social media and content creation for a Colombian fintech. In 12 months, I grew Instagram from 60K to 100K followers and TikTok from 24K to 40K, without paid promotion.

I led influencer marketing campaigns end to end, from selection and negotiation through briefing and results analysis. I also introduced weekly KPI optimization cycles, adjusting formats, messages, and timing based on real-time data.

At Ariadna Communications Group, I managed communication and marketing projects for high-volume accounts and implemented agile methods to improve project efficiency and deadlines. Earlier, I managed communities and created content for Derco, Suzuki, Citroën, and DS Automobiles in Colombia.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & Content Creator

Current

Addi

Jan 2025 - Present (1 year 10 months)

Led social media strategy, growing Instagram from 60K to 100K and TikTok from 24K to 40K followers in 12 months without paid ads. Positioned Addi as the fastest-growing organic fintech in Colombia, surpassing competitors like Nu, Nequi, and Mercado Libre.

Social Media Strategy Content Creation Community Management Influencer Marketing KPI Analysis Social Listening Meta Business Suite Google Analytics SEMrush Brandwatch Metricool Hootsuite Upfluence HubSpot Adobe Creative Suite Power BI AI Tools

Project Manager Colombia

Ariadna Communications Group

Sep 2023 - Jan 2025 (1 year 4 months)

Led communication and marketing projects for high-volume accounts with multidisciplinary teams. Implemented agile methodologies to improve efficiency and deadline compliance in complex projects.

Project Management Agile Budget Management Risk Management Client Presentations Team Leadership

Director Planner

RC Farías

Jun 2022 - Aug 2023 (1 year 2 months)

Planned and executed BTL corporate events with comprehensive management of budgets, suppliers, and teams. Developed account strategies and process optimization to maximize project profitability.

Event Planning BTL Marketing Budget Management Supplier Management Team Coordination Process Optimization

Social Media Manager / CM Regional

Tigo Money – Millicom – Stefanini

Jan 2022 - Jan 2023 (1 year)

Coordinated regional organic strategy in LATAM, achieving over 10K followers with a campaign of 5 high-impact videos. Managed social listening, SAC analysis, editorial calendars, and performance metrics at a regional level.

Social Media Strategy Social Listening Editorial Calendar Performance Metrics Regional Coordination Content Strategy

Community Manager & Social Creative

Ariadna Communications Group

Aug 2021 - Jun 2022 (10 months)

Managed communities and created content for Derco, Suzuki, Citroën, and DS Automobiles in Colombia. Developed digital campaigns that increased engagement and brand voice consistency across multiple platforms.

Community Management Content Creation Social Media Strategy Brand Voice Digital Campaigns