Paula Peña

I’m a Communicator and Journalist with a strong marketing mindset, specializing in community management, content creation, and copy. With over five years of experience, I plan content schedules and manage communities across Instagram, TikTok, YouTube, and Facebook—always focused on engagement and cohesion.

I’ve worked with agencies and clients in the U.S., creating audiovisual content, SEO blog content, and successful Google Ads campaigns that maximize return on investment. I also build email and SMS marketing journeys using Klaviyo Flows and optimize campaigns to improve user experience and results.

What sets me apart is how I combine creativity with structure: I collaborate with designers, coordinate projects, manage Excel quotations and processes, and maintain website functionality. I’m ready to bring my knowledge and passion for marketing to new challenges, backed by measurable growth and sustainable campaign performance.