Open to opportunities

Susana Echeverri

@susanaecheverri

Message

I build brands through positioning, go-to-market strategy, and campaign execution.

Colombia

Message

What I'm looking for

I'm looking to build and grow brands through positioning, go-to-market planning, content, and integrated campaign execution. I thrive in fast-moving, collaborative environments where I can turn research and strategy into clear, hands-on marketing work.

I've built brands from the ground up, including Lit Hard Seltzer, one of Colombia's first hard seltzer brands, shaping its concept, positioning, identity, messaging, market entry, and launch communications.

At Dos Studio, I lead client relationships from discovery through delivery, turning market, audience, competitor, and trend research into clear positioning, messaging, go-to-market recommendations, and campaign assets across websites, social media, email, and digital content.

My experience also includes strategic planning at Usted, high-volume e-commerce content production at Mattelsa, and multi-channel marketing delivery for Colombian fashion clients at Now Studio. I enjoy connecting strategy with hands-on creative execution while coordinating teams, partners, priorities, and deadlines.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Brand Strategist

Current

DOS Studio

Jan 2020 - Present (6 years 7 months)

Co-founded a boutique branding studio, managing client relationships and leading strategic projects from discovery to delivery. Conducted market research and developed positioning, messaging, and go-to-market recommendations.

Brand Strategy Positioning Market Research Go To Market Strategy Project Management Client Relationship Management Content Strategy Copywriting Campaign Execution Creative Direction

Co-Founder & Creative Director

Lit Hard Seltzer

Jan 2020 - Dec 2022 (2 years 11 months)

Co-created and launched one of the first hard seltzer brands in Colombia, building the brand from concept to market entry. Planned and executed brand communication across social media, content, partnerships, and promotional campaigns.

Brand Building Go To Market Strategy Social Media Marketing Content Creation Partnership Management Campaign Execution

Strategic Brand Planner

Usted

Jan 2020 - Dec 2020 (11 months)

Conducted brand, consumer, category, and competitor research for client projects. Identified strategic opportunities and contributed to positioning, concepts, and campaign direction.

Brand Research Consumer Insights Competitor Research Strategic Planning Positioning

Senior Photography Producer

Mattelsa

Jan 2017 - Dec 2019 (2 years 11 months)

Led concept development, production, and post-production for weekly e-commerce and social media content. Managed creative teams and production schedules to deliver high-volume content consistently.

Creative Direction Team Management Project Scheduling

Account Executive

Now Studio

Jan 2015 - Dec 2017 (2 years 11 months)

Managed day-to-day delivery of branding, marketing, and communications projects for small and medium-sized companies. Coordinated internal teams and external partners to ensure timely execution.

Account Management Project Coordination Client Relationship Management Social Media Email Marketing CRM SEO SEM Content Management

Marketing & Communications Lead

Makeno

Jan 2014 - Dec 2015 (1 year 11 months)

Created and implemented an integrated communications strategy for customers, suppliers, media, and other stakeholders. Oversaw website development, social media management, public relations, and in-store events.

Communications Strategy Stakeholder Management Website Development Social Media Management Public Relations Event Planning