Dorcas Adisa
@dorcasadisa
Experienced content strategist with a passion for compelling storytelling.
What I'm looking for
With over 6 years of experience as a content strategist, I have successfully planned and created research-driven content for renowned companies such as HubSpot, SEMrush, and Sprout Social. My mission is to help brands achieve their sales goals by crafting compelling product stories that resonate with their target audience.
At Sprout Social, I collaborated with SEO specialists to develop content strategies that consistently exceeded monthly traffic goals. My efforts led to multiple articles ranking #1 on Google, showcasing my ability to create authoritative and engaging content. I thrive on conducting in-depth research and optimizing existing content to enhance its relevance and performance, ensuring that it drives conversions and meets audience needs.
Throughout my career, I have demonstrated strong project management skills and the ability to lead teams effectively. I am passionate about empowering sales teams and aligning content with customer needs, resulting in significant increases in lead generation and conversion growth. I am excited to continue leveraging my expertise in content marketing to help brands tell their stories and achieve their goals.
Experience
Work history, roles, and key accomplishments
Content Marketing Writer
Sprout Social
May 2023 - Present (2 years 1 month)
As a Content Marketing Writer at Sprout Social, I collaborated with SEO specialists to develop content strategies that exceeded SEO traffic goals. I created long-form content tailored for B2B SaaS industries, leading to multiple articles ranking #1 on Google. My role involved optimizing existing content and conducting industry research to ensure high-quality, engaging content.
Content Marketing Writer
Sprout Social
May 2023 - Present (2 years 1 month)
As a Content Marketing Writer at Sprout Social, I collaborated with SEO specialists to develop content strategies that exceeded monthly SEO traffic goals. I created long-form content tailored for B2B SaaS industries, leading to multiple articles ranking #1 on Google. My role involved optimizing existing content and conducting in-depth research to ensure quality and engagement.
Content Strategist & Coordinator
CHURN360
Oct 2022 - May 2024 (1 year 7 months)
In my role as Content Strategist & Coordinator at CHURN360, I developed a content strategy that increased organic traffic by 40%. I secured high-authority backlinks and empowered sales teams with various marketing materials. My leadership of freelance writers and collaboration with SEO managers resulted in significant lead generation improvements.
Content Strategist & Coordinator
CHURN360
Oct 2022 - Jan 2024 (1 year 3 months)
In my role as Content Strategist & Coordinator at CHURN360, I developed a content strategy that increased organic traffic by 40% in six months. I led a team of freelance writers and collaborated with sales teams to create various marketing materials, contributing to significant lead generation and conversion growth.
Content Marketing Writer
Userpilot
May 2022 - Mar 2023 (10 months)
As a Content Marketing Writer at Userpilot, I produced over 20 blog posts that achieved first-page Google rankings. I optimized SEO content and created in-depth articles on SaaS topics, enhancing Userpilot's reputation as a thought leader in customer onboarding.
Content Marketer
JDI Marketing Agency
Aug 2021 - Jan 2022 (5 months)
As a Content Marketer at JDI Marketing Agency, I contributed to multi-channel content strategies for B2B clients, analyzing consumer data to inform content ideation. I demonstrated strong project management skills by meeting deadlines across multiple projects.
Content Marketing Writer
Userpilot
May 2022 - Mar 2023 (10 months)
As a Content Marketing Writer at Userpilot, I produced over 20 blog posts that achieved first-page Google rankings. I optimized SEO content and implemented strategies to repurpose long-form content into various formats, enhancing brand visibility and engagement.
Content Marketing Writer
Computer Digital Plus
Jan 2022 - Jun 2022 (5 months)
In my role at Computer Digital Plus, I developed an SEO-driven content strategy that resulted in a 10% increase in blog pageviews. I created engaging content across various platforms and analyzed performance metrics to refine strategies.
Content Marketing Writer
Computer Digital Plus
Jan 2022 - Jun 2022 (5 months)
At Computer Digital Plus, I developed an SEO-driven content strategy that resulted in a 10% increase in blog pageviews. I created engaging content across multiple platforms and analyzed performance metrics to refine strategies.
Content Marketer
JDI Marketing Agency
Aug 2021 - Jan 2022 (5 months)
As a Content Marketer at JDI Marketing Agency, I contributed to multi-channel strategies for B2B clients, analyzing consumer data to inform content ideation. I assisted in developing content calendars and demonstrated strong project management skills.
Content Marketer
WEBBINSITE DIGITAL AGENCY
Sep 2019 - Aug 2021 (1 year 11 months)
At WEBBINSITE DIGITAL AGENCY, I oversaw the launch of new products and improved brand messaging. I collaborated with a writing team to enhance content quality and ensure alignment with the brand's narrative.
Content Marketer
WEBBINSITE DIGITAL AGENCY
Sep 2019 - Aug 2021 (1 year 11 months)
In my role at WEBBINSITE DIGITAL AGENCY, I oversaw the launch of new products and improved brand messaging. I collaborated with a team to enhance content quality and ensure alignment with the brand's narrative.
Education
Degrees, certifications, and relevant coursework
SEMRUSH
Course, SEO
2022 - 2022
Completed Content-Led SEO Course, learning advanced techniques for optimizing content to improve search engine rankings.
Hubspot
Certification, Marketing
2021 - 2021
Completed Inbound Marketing Certification, focusing on strategies to attract and engage customers through valuable content.
Federal University of Technology
Architecture
Tredford
Bootcamp, Marketing
Completed The Product Marketing Bootcamp, gaining insights into effective product marketing strategies.
Federal University of Technology
Bachelor of Architecture, Architecture
Studied Architecture, focusing on design principles, structural analysis, and urban planning.
SEMRUSH
Content-Led SEO Course, SEO
2022 - 2022
Completed Content-Led SEO Course, focusing on creating SEO-friendly content to improve search engine rankings.
Hubspot
Inbound Marketing Certification, Marketing
2021 - 2021
Completed Inbound Marketing Certification, gaining knowledge in inbound marketing strategies and techniques.
Tredford
Product Marketing Bootcamp, Marketing
Participated in The Product Marketing Bootcamp, enhancing skills in product marketing strategies and execution.
Availability
Location
Authorized to work in
Website
dorcasadisa.comPortfolio
dorcasadisa.com/portfolioInterested in hiring Dorcas?
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