Open to opportunities

Aldo Herrera

@aldoherrera1

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Senior Account Manager driving sustainable revenue growth for enterprise B2B SaaS.

Spain

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What I'm looking for

I seek a senior account or customer growth role where I can scale expansion programs, reduce churn, and partner with executives to drive measurable revenue growth.

I am a Senior Account Manager with 7+ years growing, retaining, and expanding high-value B2B SaaS accounts across EMEA and the Americas. I combine analytical rigor with trusted client partnerships to drive Net Revenue Retention through expansion strategy and proactive account health planning.

At Sermo I built scalable account growth programs and data-informed playbooks that influenced over €1.2M in expansion and renewal ARR and improved renewal rates and product adoption. I lead complex negotiations and align commercial conversations to measurable customer KPIs.

My strengths include strategic account planning, churn prevention, executive stakeholder management, and CRM-driven forecasting accuracy. I design 1-to-many education and adoption initiatives that reduce time-to-value and increase long-term customer satisfaction.

I hold executive education in AI and advanced degrees in digital business and international business, which I leverage to connect product value to business outcomes and to scale repeatable expansion motions across enterprise portfolios.

Experience

Work history, roles, and key accomplishments

Senior Account Growth Manager

Sermo

Jan 2023 - Jan 2025 (2 years)

Drove expansion and retention across enterprise and mid-market portfolios, influencing €1.2M+ in expansion and renewal ARR through scalable account growth programs and proactive renewal planning.

Account Expansion Net Revenue Retention Renewal Management CRM Account Health Monitoring Contract Negotiation

Senior Commercial Development Account Executive

Sermo

Jan 2022 - Jan 2023 (1 year)

Managed strategic accounts and delivered 25% YoY revenue growth through expansion and cross-sell, improving renewal rates by 10% via adoption gap identification and KPI alignment.

Strategic Account Management Expansion Sales Cross Sell Stakeholder Management Negotiation Forecasting CRM

Senior Account Executive

Sermo

Jan 2020 - Jan 2022 (2 years)

Owned a €2.4M+ ARR enterprise portfolio and expanded a €850k flagship account by 20% YoY through executive alignment and consolidation of decision-making.

Enterprise Sales Portfolio Management Renewals Account Planning Revenue Growth

Account Executive / Bid Coordinator

Sermo

Jan 2019 - Jan 2020 (1 year)

Closed €300k+ in new business and coordinated €1.7M+ in multi-stakeholder proposals, aligning sales, legal, product, and operations for enterprise RFPs and contracts.

New Business Development Sales Operations Contract Management