Alberto Salas Costa Rica
@albertosalascostaric
I build fail-closed AI automations and support systems for client-facing operations.
Costa RicaWhat I'm looking for
I've spent 15 years in client-facing operations across travel, hospitality, banking, and retail, then moved into building the automated systems that remove workflow friction. I map processes, identify where tools break, and ship monitored, documented fixes with deliberate human approval gates.
At Link Expeditions, I run a travel business end to end while owning its HubSpot, MailerLite, WordPress/WooCommerce, SEO/SEM, and Google Ads stack. I also built production automation systems including a video-production pipeline that recovered approximately 19 hours per month and improved views, watch time, and consultation calls.
My work includes a scheduled tax-receipt archiver, daily multilingual AI intelligence digests, and weekly planning workflows designed to fail closed rather than send unreliable output. I translate between operational and technical audiences, train non-technical users, and document systems so they can be adopted and maintained.
Experience
Work history, roles, and key accomplishments
Founder & Operations Manager
Link Expeditions
Jan 2020 - Present (6 years 8 months)
Run every function of a travel business solo, including lead intake, consultation calls, itinerary design, vendor coordination, payments, and follow-up, while designing internal systems. Own the full marketing and CRM stack, including HubSpot, MailerLite, and a WordPress/WooCommerce site.
Project-Based Learning Coordinator
La Paz Community School
Jan 2021 - Dec 2023 (2 years 11 months)
Authored repeatable protocols and documentation for cross-grade project delivery, then trained teachers and 25+ student cohorts to execute against them.
Concierge & Guest Experience Representative
Las Catalinas
Jan 2018 - Dec 2020 (2 years 11 months)
Provided high-touch service to international guests by email and chat, managed guest communications in HubSpot and Mailchimp, and was promoted from entry level.
Customer Service Representative
Nomad América
Jan 2017 - Dec 2018 (1 year 11 months)
Provided customer service and sales support, handling international customer inquiries and logistics.
Handled 50+ calls per day against strict service-level targets for a global retailer, advising international customers on routes and logistics.
Led international tours, providing guidance and support to travelers.
Adventure Guide
Diamante Eco-Adventure Park
Jan 2015 - Dec 2016 (1 year 11 months)
Guided adventure activities, ensuring safety and providing an excellent guest experience.
Customer Service & Sales Representative
Banco Popular
Jan 2011 - Dec 2014 (3 years 11 months)
Served 60+ clients daily under strict banking protocols, cross-sold products, and advanced into a sales role.
Education
Degrees, certifications, and relevant coursework
Fundamentals of Digital Marketing, Digital Marketing
2020 - 2020
Completed the Fundamentals of Digital Marketing certification from Google in 2020.
Universidad de Costa Rica
Bachelor of Arts, Business Administration
2006 - 2011
Earned a Bachelor of Arts in Business Administration from the Universidad de Costa Rica from 2006 to 2011.
Tech stack
Software and tools used professionally
Availability
Location
Costa RicaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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