I've built Nothing's US marketing operation from zero as its first US marketer, owning a seven-figure budget, the activation calendar, and two company-level KPIs. I led the launch planning and programming for its first US stores, drove Amazon Prime Day to 140% of goal, and grew TikTok Shop to 133% of goal.
At Google, I led omnichannel marketing as the US retail fleet grew from three to nine stores, contributing to 121% year-over-year traffic growth. I also grew Pixel Superfans from pilot to 350K+ members and $69M in incremental Google Store revenue, following earlier brand and production work for Louis Vuitton and Fenty Beauty.
