Akshath Dorai

- Led E2E GTM for Wiza Monitor, drove 40% lift in trial sign-ups within 2 months post-launch.
- Built competitive-intel stack—battlecards, teardown reviews, win/loss loops, and conquest
landing pages
- Revamped onboarding & lifecycle flows, lifting activation-to-paid conversion 18%.
- Drove roadmap decisions with deep user research + funnel analytics, securing investment into product-led features.

- Led GTMa strategies that resulted in a 60% year-over-year growth in product adoption across multiple lines.
- Recrafted messaging and value propositions for target personas, leading to a 15% increase in conversion rates.
- Launched five Tier 1 products by aligning product roadmaps with customer needs.
- Optimized pricing & packaging strategies, boosting revenue by 18%.

Developed and executed global GTM strategies, driving a 40% increase in product adoption
across various product lines.
Led research-driven initiatives that improved conversion rates by 6% through compelling
customer-facing content.
Implemented a new target persona strategy, generating $10M in revenue within two years by
aligning product offerings with market demands.

Led product marketing for new and existing offerings, driving $350M in annual revenue.
Spearheaded the company's expansion into Europe through comprehensive GTM strategies
and cross-functional collaborations

Part-time consulting firm specializing in new product launches, product-market fit, positioning,
messaging and persona identification.

Developed and executed GTM strategy for a 0 to 1 product, acquiring 150+ business clients in
six months

Directed regional marketing strategy with a $15M turnover, driving $3M in first-year revenue
from new product launches

Led product marketing for new and existing offerings, driving $350M in annual revenue while spearheading the company's expansion into Europe through comprehensive go-to-market strategies and cross-functional collaboration.