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Shivani Verma

@shivaniverma5

Performance Marketing Account Manager at Tyroo Technologies Pvt. Ltd, scaling campaigns to $120K monthly and achieving up to 3X ROI.

United Arab Emirates

Message

At Tyroo Technologies Pvt. Ltd, I manage programmatic and performance marketing campaigns across sectors including banking, insurance, real estate, and online gaming in MENA and APAC markets.

I’ve managed campaigns for 100+ clients, scaling budgets up to $120K per month and delivering up to 3X ROI. I use AI-assisted targeting, A/B testing, and creative experimentation to optimize CAC, ROAS, and CPA.

I implement conversion tracking with Google Tag Manager, server-to-server integrations, HTML pixels, and UTMs. Previously, at iCubesWire Technologies Pvt. Ltd, I managed mobile app performance campaigns, and at Ekaa Analytics I generated leads across international markets.

Experience

Work history, roles, and key accomplishments

Current

Account Manager (Performance Marketing)

Current

Tyroo Technologies Pvt. Ltd

Sep 2023 - Present (3 years 2 months)

Led large-scale programmatic and performance marketing campaigns across banking, insurance, B2B, B2C, real estate, matrimony, entertainment, and online gaming domains, spanning MENA and APAC markets. Managed and optimized campaigns for 100+ clients, scaling budgets from $600–$1K to $24K–$120K, delivering 2,500%–9,000% YoY growth and up to 3X ROI.

Programmatic Advertising DSPs Paid Media Campaign Optimization Google Tag Manager Google Analytics A B Testing Attribution Client Success

Assistant Manager (Mobile App Performance)

iCubesWire Technologies Pvt. Ltd

Nov 2022 - Aug 2023 (9 months)

Managed mobile app performance campaigns across CPI, CPA, CPR, CPD, and CPFT models. Worked with AppsFlyer, Adjust, Offerlook, and iCubesWire's in-house panel for tracking and optimization, optimizing end-to-end campaigns to improve conversions and achieve client KPIs.

Mobile App Performance CPI CPA CPR Continuing Professional Development (CPD)CPFT Appsflyer Adjust Offerlook Campaign Optimization

Business Development Executive

Ekaa Analytics

May 2022 - Oct 2022 (5 months)

Generated leads across UAE, KSA, UK, and USA markets using LinkedIn, Sales Navigator, and ZoomInfo. Supported recruitment and project acquisition for data science, data engineering, and cloud-based solutions.

Lead Generation LinkedIn LinkedIn Sales Navigator ZoomInfo Business Development