Open to opportunities

Ajay Pandey

@ajaypandey2

I’m a performance marketing professional driving qualified leads through Meta Ads and creative strategy for event-tech brands.

India

Message

What I'm looking for

I’m looking for a performance marketing role where I can own Meta Ads end-to-end, test creative with A/B rigor, and collaborate cross-functionally to improve funnels and conversion—ideally in a product-led, growth-focused team.

I’m an Ads & Creative Strategist focused on Click-to-WhatsApp Meta campaigns that turn data into creative decisions. At Eventory (Event-Tech Startup), I manage end-to-end Meta Ads and consistently delivered 400–500 qualified WhatsApp leads per active campaign month, keeping CPL below ₹35.

I strategized and executed 18 occasion-based campaigns across weddings, birthdays, college fests, Holi, Lohri, Halloween, Karwachauth, and Republic Day—driving 10,356+ link clicks at ₹8.27 CPC. I also build vendor-specific ad creatives, run structured A/B tests to improve CPL (to ₹32.5), and collaborate across Sales, Design, Content, and Product while providing UX feedback to improve the booking flow.

Experience

Work history, roles, and key accomplishments

Current

Ads & Creative Strategist

Current

Eventory

Sep 2025 - Present (9 months)

Managed end-to-end Meta Ads for an event-tech startup, generating 400–500 qualified WhatsApp leads per active campaign month while keeping CPL below ₹35 (and achieving ₹32.5 CPL vs an industry benchmark of ₹80–150). Strategized and executed 18 occasion-based campaigns, driving 10,356+ link clicks at ₹8.27 CPC through vendor-specific creatives and iterative A/B testing.

Meta Ads Manager Click To WhatsApp (CTWA)A B Testing Creative Strategy

Digital Marketing Intern

Melinia Academy

Apr 2025 - Jun 2025 (2 months)

Grew @melinia.academy Instagram reach by 60% in 30 days by creating engaging Canva graphics and improving content discoverability with on-page SEO. Supported Meta Ads campaign setup, including A/B testing and targeting/optimization basics, while coordinating content calendars and caption copywriting.

Canva Meta Ads A B Testing Audience Targeting Captions On Page SEO

Education

Degrees, certifications, and relevant coursework

Delhi Public School

Senior Secondary Certificate (Class XII), Secondary Education

Grade: 75%

Completed Senior Secondary education (Class XII) with a reported score of 75%.

AIMT, Greater Noida

Mechanical Engineering, Mechanical Engineering

2024 -

Studied Mechanical Engineering and developed analytical thinking, problem-solving, and disciplined execution skills.

Digiperform

Advanced Digital Marketing Course, Performance Marketing & Digital Marketing

2025 -

Completed an advanced digital marketing program covering performance marketing and channels including Meta Ads, SEO, SMM, Google Ads, email marketing, and analytics.