Open to opportunities

Ajayi Joel

@ajayijoel

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Data-driven content marketing manager specializing in SEO and SaaS product-led growth.

Nigeria

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What I'm looking for

I’m looking for a data-driven content role where I can own SEO and product-led content strategy, collaborate cross-functionally, and lead high-performing teams to improve acquisition, adoption, and retention.

I’m a data-driven content marketing manager with 5+ years’ experience building and executing content marketing strategies for SaaS brands. I manage content teams, run marketing analysis, and create long- and short-form content that uses SEO to drive customer acquisition, adoption, and retention.

At Userpilot, I translate content briefs on Notion into SEO-first, product-led long-form content (scoring over 80% on SurferSEO) that ranks on Google’s #1 page and has earned featured snippets. I also led blog content execution with StoryChief, delivering 10x content reach and saving 4 hours, while previously improving content marketing productivity by 50% and increasing MQLs by 50%.

Experience

Work history, roles, and key accomplishments

Current

SaaS Content Writer

Current

Userpilot

Apr 2022 - Present (4 years 3 months)

Create long-form product-led content using SEO best practices and interpret content briefs. Own blog content creation and distribution, improving content reach and efficiency.

Content Marketing SEO Notion SurferSEO Content Distribution Story Chief

Senior Content Marketing Manager

T. Williams & Associates

Jun 2021 - Aug 2022 (1 year 2 months)

Define marketing goals and audiences and develop a content marketing plan to improve productivity and brand cohesiveness. Manage email automation, TOFU content and landing pages, and social media optimization through A/B testing.

Content Marketing Content Strategy Email Marketing ActiveCampaign Marketing Analytics Landing Pages A B Testing Social Media Marketing Editorial Calendar

Content Marketing Manager

Eulahub

Jun 2020 - Oct 2021 (1 year 4 months)

Lead content marketing for client accounts, including content development, strategy, web presence, lead generation, and social media marketing. Drive newsletter growth, implement link retargeting with pixels, and create thought leadership and writer onboarding materials.