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Chigbue Chika

@chigbuechika

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Growth-focused content marketing lead turning research and strategy into engaging, high-performing content.

Nigeria

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What I'm looking for

I’m looking to lead growth-focused content marketing—owning editorial strategy, SEO, storytelling, and performance analytics—while collaborating cross-functionally to build content systems that drive measurable business impact.

I’m a growth-focused Content Marketing Lead who turns research, customer insights, and brand strategy into content that drives engagement and business growth. I bring editorial leadership, SEO, storytelling, and performance-driven decision-making to build content that performs—not just publishes.

At Apple, I directed content strategy across web, email, SEO, and social channels, leading cross-functional campaigns from planning through execution. I built editorial calendars aligned with business objectives and used performance data and customer research to optimize content and improve engagement.

Before that, I strengthened content operations and communication foundations through roles including Content Operations Manager and Brand Communications Specialist. I also supported research and organizational campaigns through meticulous data gathering and information management, and I apply that same attention to detail to my content systems and collaboration.

Experience

Work history, roles, and key accomplishments

Content Marketing Lead

Apple

Apr 2023 - May 2026 (3 years 1 month)

Directed content strategy across web, email, SEO, and social channels to strengthen brand visibility. Led cross-functional campaigns and used performance data and customer research to optimize content and engagement.

Content Strategy Web Content Email Marketing SEO Social Media Editorial Calendar Management Performance Analysis Customer Research Cross Functional Collaboration Campaign Management

Content Operations Manager

Timmerman Industries

Aug 2021 - Jan 2023 (1 year 5 months)

Managed end-to-end content production workflows across multiple projects. Coordinated writers, designers, and stakeholders, and implemented content systems to improve collaboration and publishing efficiency.

Content Operations Production Workflows Stakeholder Management Content Systems

Research & Admin Support Specialist

Enbridge

Feb 2019 - Jan 2021 (1 year 11 months)

Conducted research, data gathering, and information management to support organizational projects and campaigns. Organized databases, documentation, schedules, and internal records with strong attention to detail.

Research Support Gathers Information Information Management Database Management Documentation Scheduling Records Management

Brand Communications Specialist

Sheerhair

May 2017 - Jan 2019 (1 year 8 months)

Provided executive-level support including inbox management, scheduling, and travel coordination. Developed task-management systems and managed customer inquiries while maintaining professional client experience.

Executive Support Inbox Management Scheduling Travel Coordination Task Management Client Communication

Business Operations Associate

Africa Public Health Alliance

Jun 2014 - Mar 2017 (2 years 9 months)

Supported global communities and organizations by managing member engagement, communications, and issue resolution. Responded to inquiries, moderated discussions, and maintained positive user experiences across digital platforms.

Member Engagement Communications Management Issue Resolution Respondent Inquiries Community Moderation Community Support Support Platforms