Open to opportunities

Oyinkansola Ogunyinka

@oyinkansolaogunyinka

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Skilled content marketing manager with a passion for data-driven strategies.

Nigeria

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What I'm looking for

I am looking for a role that fosters creativity and analytical thinking, with opportunities for growth and collaboration.

I am a content marketing manager with 4 years of professional experience, dedicated to implementing data-backed strategies that enhance brand awareness and audience engagement. My approach blends creativity with analytical insights, allowing me to craft compelling narratives across diverse digital platforms. I have a proven track record of leading cross-functional teams to deliver high-impact campaigns that consistently exceed KPIs.

One of my key achievements includes launching an instructor-led marketing campaign that increased organic page and website traffic by 500%. Additionally, I successfully ranked over 25% of SEO articles on the first page of Google search for their keywords. My experience spans various roles, including Marketing Lead at Talstack and Content Marketing Manager at Animalz, where I optimized content strategies and improved SERP rankings, significantly boosting organic site traffic.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Mentor

Current

Adplist.org

Dec 2022 - Present (2 years 6 months)

Mentored new content marketers on various topics, providing career advice and guidance, successfully helping over 14 individuals.

Mentorship Career Advice Content Creation Communication

Marketing Lead

Talstack

Oct 2023 - Jan 2024 (3 months)

Led social media strategy and execution, significantly increasing followers and newsletter audience. Organized events and created engagement strategies to enhance customer interaction.

Social Media Strategy Email Marketing Content Creation

Freelance Content Marketing Manager

Career Masterclass

Aug 2023 - Dec 2023 (4 months)

Managed content creation and email marketing, focusing on writing and editing social media posts and blog content for client engagement.

Content Writing Editing Email Marketing Copywriting Data Analysis

Digital Marketing Instructor

Success Within International

Aug 2023 - Aug 2023 (0 months)

Conducted masterclasses for entry-level marketers, covering essential digital marketing topics to enhance their skills and knowledge.

Teaching Digital Marketing SEO Customer Attraction Strategy Development

Content Marketing Instructor

Quanta Africa

Nov 2022 - Feb 2023 (3 months)

Provided mentorship and training on content marketing and social media communications to aspiring marketing professionals over a three-month period.

Mentorship Content Marketing Social Media Strategy Training Communication Skills

Content Marketing Manager

Animalz

Nov 2021 - May 2023 (1 year 6 months)

Collaborated with strategists to develop content strategies and optimized existing content for better SERP rankings, enhancing organic traffic for various industries.

Content Strategy SEO Sales Enablement Team Collaboration

Product Marketing Manager

Jetseed

Jun 2021 - Nov 2021 (5 months)

Implemented marketing strategies that significantly increased product transaction value and improved customer retention through targeted communications.

Product Positioning Customer Retention Brand Strategy Community Management

Marketing Lead

Hera Marketing

Jun 2021 - Nov 2021 (5 months)

Worked with sales to create marketing content that increased qualified leads and managed social media presence through a structured content calendar.

Lead Generation Content Management Social Media Management Strategic Planning

Education

Degrees, certifications, and relevant coursework

Covenant University

Bachelor of Science, Mass Communication

2016 - 2019

Grade: Second Class Upper (2:1)

Studied Mass Communication, focusing on various aspects of media, communication strategies, and public relations. Graduated with a second-class upper honor (2:1).