Open to opportunities

Ajay Das

@ajaydas

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Data-driven marketing manager with expertise in business intelligence.

United States

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What I'm looking for

I seek a dynamic role that fosters innovation and allows me to leverage data-driven insights to enhance marketing strategies and drive business growth.

I am a Business Intelligence Marketing & Media Manager at Ford Motor Company, where I leverage data analytics to drive strategic decisions and enhance marketing performance. My work has led to a 61% year-over-year uplift in national sales events and a 10% increase in the marketing budget through data storytelling and strategic insights.

As a Co-Founder and COO of Menace Media, I successfully bootstrapped a creative agency that generated $500K in profit during the pandemic. I specialize in digital transformation and AI-driven marketing solutions, having launched a music-tech startup that pivoted revenue streams and achieved significant return on ad spend.

With a background in business transformation consulting at IBM, I have honed my skills in optimizing financial processes and implementing ERP solutions. I am passionate about using technology to create impactful marketing strategies and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Business Intelligence Marketing & Media Manager

Current

Ford Motor Company

Jan 2022 - Present (3 years 6 months)

Advised corporate leadership by defining and measuring 12 key marketing KPIs tied to revenue, brand engagement, and lead conversion; built and launched the "Bowler" monthly tracker to consolidate media, product & dealer metrics—enabling the Exec Team to monitor performance in real time, driving a 61% YoY uplift in national sales events and exceeding quarterly vehicle sales targets by 8%. Designed

SQL DBT Tableau Looker Salesforce HubSpot Google Analytics ETL Data Analysis KPIs

Current

Co-Founder & COO

Current

Menace Media, LLC

Jan 2019 - Present (6 years 6 months)

Founded a 12-person creative agency and bootstrapped digital transformation engagements for 10+ businesses—leveraging social & digital marketing plus bespoke automations and AI-powered funnel tools to generate $500K profit during COVID-19, lift lead conversions by 40%, and cut manual overhead by 25%. Led go-to-market strategy for a music-tech startup—launching a subscription-based digital product

Digital Marketing Social Media Marketing AI Automation Go To Market Strategy Facebook Ads Google Ads Influencer Marketing

Business Transformation Consultant - Digital Strategy

International Business Machines Corporation

Jan 2018 - Present (7 years 6 months)

Conducted A/B testing on ERP applications for aerospace and defense company--experienced in live 1809 SAP S/4 HANA environment and functional expertise in RTR--ensuring client deliverables abide by user stories and resulting in ten industry-wide framework solutions. Designed change management template to quantitatively and qualitatively highlight the benefits of SAP ERP adoption to end users--crea

A B Testing ERP Change Management Data Analysis

Education

Degrees, certifications, and relevant coursework

University of Michigan

Bachelor of Business Administration, Business Administration

Activities and societies: Studied abroad in China (Corporate Strategy, 2016) and South Africa (IP Law, 2017)

Emphasized in Strategy, Marketing, and Entrepreneurship. Awarded the Gates Millennium Scholarship, a four-year full-tuition scholarship. Studied abroad in China focusing on Corporate Strategy in 2016, and in South Africa for IP Law in 2017.