Open to opportunities

Aishwarya Kulkarni

@aishwaryakulkarni

Message

Creative Supervisor and copywriter with 6 years driving campaigns through storytelling and strategy.

India

Message

What I'm looking for

I’m looking for a creative role where I can lead teams, shape brand storytelling, and deliver multi-channel campaigns end-to-end. I want a culture that values high creative standards, collaboration, and smart content strategy.

I’m a results-driven creative with 6 years of experience in advertising, focused on building campaigns that convert attention into business results. I thrive on turning brand visions into clear stories, persuasive copy, and measurable creative execution.

In my current freelance role, I’ve developed brand identity and brand kits, owning overall creative direction—from website look and feel to content and social media strategy. I also built social media content strategy for a Mumbai-based charitable hospital, ensuring communication stayed impactful and aligned to the mission.

At Tonic Worldwide, I worked with and led a team of five to deliver 360-degree campaigns and social media strategies. I’m hands-on with quality control, and I keep a solutions-focused mindset to overcome challenges while maintaining high creative standards.

Previously at 21N78E Creative Labs and Water Communications, I conceptualised and wrote social media campaigns, performance ads, video scripts, radio spots, and website/blog content. I’ve also drafted SEO content and created collateral for offline and online needs—strengthening both creative storytelling and content strategy across channels.

Experience

Work history, roles, and key accomplishments

Current

Freelancer Consultant

Current

Freelancer

Nov 2025 - Present (7 months)

Developed brand identity and brand kits for a real estate client, leading creative direction across website look and feel, content, and social media strategy. Created social media content strategy for a Mumbai-based charitable hospital.

Brand Identity Creative Direction Brand Kits Content Strategy Social Media Strategy Brand storytelling

Creative Supervisor

Tonic Worldwide

Apr 2024 - May 2025 (1 year 1 month)

Led a team of five to develop 360-degree campaigns and social media content strategies. Oversaw quality control and supported a solutions-focused approach to delivery challenges.

Creative Leadership Social Media Strategy Team Management Quality Control Content Planning Cross Functional Collaboration

Copy Supervisor

21N78E Creative Labs

Mar 2023 - Aug 2023 (5 months)

Produced campaign copy across digital and offline channels, including posters, standees, and event-related content for Metropolis Healthcare. Maintained standards for copy and content execution.

Copy Supervision Offline Print Copywriting Content Quality Assurance Brand storytelling Campaign Execution Cross Functional Collaboration

Senior Copywriter

21N78E Creative Labs

Feb 2022 - Mar 2023 (1 year 1 month)

Led a team of three to create persuasive copies while ensuring copy and content standards were met. Shot and produced reel content for brands including Reliance Digital, Manipal Cigna Health Insurance, and Metropolis Healthcare.

Team Leadership Content Quality Assurance Campaign Execution Brand storytelling

Copywriter

21N78E Creative Labs

Nov 2019 - Feb 2022 (2 years 3 months)

Conceptualised and wrote social media campaigns, post copies, performance ads, video scripts, and radio spots for brands including Reliance Digital, Metropolis Healthcare, SPACES, Manipal Cigna Health Insurance, and Kelvinator. Wrote blogs and website content such as emailers, banners, and landing page copy.

Social Media Copywriting Performance Ad Copy Video Scriptwriting Radio Spot Writing Blog Writing

Content Writer

Water Communications

Jun 2019 - Sep 2019 (3 months)

Wrote copy for social media posts, website advertisements, packaging, and other collateral. Regularly drafted agency blogs and produced SEO content for the agency website.

Social Media Copywriting Blog Writing SEO Content Writing Content Development Agency Content Support

Education

Degrees, certifications, and relevant coursework

Symbiosis Institute of Media & Communication

Master's in Media & Communication (Journalism), Media & Communication (Journalism)

Grade: 7.91

Completed a Master's in Media & Communication (Journalism) at Symbiosis Institute of Media & Communication, graduating in April 2018 with a score of 7.91.