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Mohammad Salman Javed

@mohammadsalmanjaved

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Strategic, performance-driven lead copywriter delivering high-conversion content.

India

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What I'm looking for

I seek a senior content role where I can lead content strategy, mentor teams, drive performance metrics (CTR/ROAS), collaborate cross-functionally, and improve content workflows in a growth-focused, data-informed marketing environment.

I am a strategic, performance-driven lead copywriter with 9+ years of experience crafting high-conversion ads, landing pages, scripts, CRM journeys and end-to-end content strategy for diverse industries, including higher education, life sciences, consulting and tech. I lead quality control, stakeholder coordination and creative production funnels to improve turnaround, CTR and ROAS while shaping consistent brand voice and tone.

I have a proven track record across agency and in-house roles — delivering measurable ad performance (including campaigns with >15% CTR), medically accurate content for global healthcare clients, UX-aligned website and landing-page copy, and integrated content plans. I thrive collaborating with design, analytics and product teams, mentoring writers, and optimizing workflows to deliver clear, compelling content that drives results.

Experience

Work history, roles, and key accomplishments

Current

Lead Copywriter

Current

GEDU Services

Oct 2024 - Present (1 year 4 months)

Led quality control and content production for regional higher-education marketing, building creative production funnels and improving ad CTR and ROAS through copy testing and targeted messaging.

Copywriting Content Strategy CRO Brand Voice UX Content A B Testing Stakeholder Management

Copywriter

GEDU Services

Nov 2022 - Oct 2024 (1 year 11 months)

Produced region-specific ads, landing pages and video scripts, established tone and grammar guides, and improved content turnaround by building a creative production funnel.

Copywriting Landing Pages Video Scripts Competitor Analysis

Copywriter

SiteRecon

Apr 2022 - Oct 2022 (6 months)

Created product articles, feature-release emails, website content wireframes and tutorial video scripts for the US landscape & lawn-care market, and managed LinkedIn content calendar.

Content Writing UX Copy Email Marketing Video Scripts LinkedIn Newsletters Content Strategy

Content Strategist

Ernst & Young GDS

May 2021 - Apr 2022 (11 months)

Developed digital communication plans and integrated content (email, social, articles, video) for consulting initiatives, coordinating analytics, design and video teams to deliver campaigns.

Content Strategy Campaign Planning Social Media

Copywriter

Indegene

Nov 2018 - May 2021 (2 years 6 months)

Produced medically accurate marketing content and compliant ads for global healthcare clients, developed microsites and webinars, and managed MLR submission processes.

Medical Writing Regulatory Compliance (MLR Veeva)Webinars Client Management

Assistant Manager – Content

Valueleaf Services India Pvt Ltd

Apr 2017 - Oct 2018 (1 year 6 months)

Led creation of performance marketing assets including landing pages, emails and paid ads, supported SEO using analytics, and produced PR articles and case studies for agency clients.

Performance Marketing Landing Pages Email Marketing WordPress Content Production