Open to opportunities

Vineeta Grover

@vineeta

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Experienced creative lead with a passion for copywriting and art direction.

India

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What I'm looking for

I am seeking a flexible opportunity that will allow me to continue growing and learning every day. I am passionate about collaborating with designers to enrich and support ideas with storytelling. I have a strong background in copywriting, copy editing, web content writing, and social media. I am also proficient in Canva. I am a curious and creative thinker.

I am a seasoned creative professional with over 17 years of experience in copywriting and art direction. I have worked on prestigious brands like Airtel, Bacardi, Perfetti, Chevrolet, Canon, CNN-IBN, Air India, and more. I have led the creative team at HealthKart, India's largest online nutrition and fitness destination, demonstrating my ability to excel in a remote work environment. I am passionate about travel, people, and ideas, and I hold a Diploma in Advertising from MICA, one of India's premier B schools.

In my role as a creative lead, I have successfully led copy projects, developed content strategies, and collaborated with internal stakeholders to deliver creative solutions. I have written original long-format educational content for YouTube, short-format scripts for digital assets and social platforms, and short-format copy for digital assets. I have also liaised with designers and motion graphic artists to create engaging social media posts and video content.

Experience

Work history, roles, and key accomplishments

Creative Lead

HealthKart

Oct 2021 - May 2023 (1 year 7 months)

Leading copy projects and content strategy for HealthKart; coordinating with internal brand/sub-brand managers for creative solutions. Writing original long-format educational content for YouTube and short-format scripts for digital assets and social platforms. Liaising with designers and motion graphic artists to create social media posts and video content.

Copywriting Content Strategy Creative Social Media Copy Editing Content Writing Canva Adobe Photoshop

Copy Lead

HP WW Studio

Jul 2019 - Oct 2021 (2 years 3 months)

Leading copy projects for HP’s Graphic Solutions Business vertical; coordinating with international stakeholders for creative solutions. Writing original short-format copy for digital assets and social platforms. Liaising with designers to enrich text with visual aid.

Copywriting Copy Editing Canva Adobe Photoshop

Associate Creative Director, Copy

Crayons Advertising Pvt. Ltd.

Jun 2016 - Jul 2019 (3 years 1 month)

Leading the copy team on high-profile, Government, and luxury brands. Writing original copy and film scripts for mainline and digital channels. Collaborating with designers to enrich and support ideas.

Copywriting Copy Editing Canva Adobe Photoshop