At Adform, I own the quarterly sales forecast and monthly projections for the Nordic and DACH regions. My Python and SQL model combines CRM pipeline, seasonality, and client-cohort retention; it stayed within ±4% error for eight consecutive quarters and now informs the regional business plan.
I also rebuilt the partner-referral and agency rewards methodology, contributing to a 23% increase in partner-referred new advertisers at 18% lower acquisition cost. At Telenor Sverige, I produced channel reporting and evaluated campaigns; earlier, I ran paid-social and native advertising for my e-commerce business.
