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Selda KıranSK
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Selda Kıran

@seldakran

Senior Data Analyst at Klarna who delivered 400+ merchant improvements and developed an impact methodology adopted organisation-wide.

Sweden
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At Klarna, I designed and ran a merchant optimisation programme across more than 45 enterprise partners, delivering over 400 improvements. I developed the financial impact estimation methodology adopted organisation-wide and owned the improvement lifecycle from identifying gaps through verifying financial outcomes.

I also write and ship code for the programme’s internal dashboard, automate workflow steps, and use SQL and Jupyter to analyse conversion, disputes and cross-border performance. I independently initiated a commercial disputes workstream and use Cursor and Claude workflows to support analysis, quality assurance and code contributions.

In Klarna’s Product & Commercial Analytics team, I designed and analysed A/B tests and examined end-to-end customer journeys to identify friction. I defined and reported customer experience KPIs, and built business cases for merchant acquisition and upsell.

At Quinyx, I delivered product performance and usage KPIs, designed event tracking with front-end engineers, and built self-service dashboards in Superset and Looker. Earlier at Vodafone, I built churn prediction and customer segmentation models; at TEB, I built a customer identification system and contributed to a digital contract approval process.

Experience

Work history, roles, and key accomplishments

KL

Senior Data Analyst

Mar 2025 - Sep 2026 (1 year 6 months)

Built and ran a merchant optimisation programme covering more than 45 enterprise partners, delivering over 400 improvements. Developed the financial impact estimation methodology now used across the organisation and ships code for the internal dashboard the programme runs on.

Vodafone logoVO

Big Data & AI Management Trainee

Jan 2020 - Jun 2020 (5 months)

Analysed target customer segments for youth acquisition campaigns using Python based data collection and visualisation, and built visualisations in Plotly, Seaborn and Matplotlib to support campaign strategy decisions.

TG

Business Solutions Project Specialist

TEB (BNP Paribas Group)

Jan 2018 - Aug 2019 (1 year 7 months)

Acted as Scrum Master in an agile delivery team, built a customer identification system for portfolio acquisition, and contributed to a digital contract approval process, alongside SQL based KPI reporting.

Education

Degrees, certifications, and relevant coursework

Udacity logoUD

Udacity

Data Product Manager, Data Product Management

Completed Data Product Manager certification in January 2023.

Coursera logoCO

Coursera

Introduction to Data Science in Python, Data Science

Completed Introduction to Data Science in Python course in May 2020.

Yildiz Technical University logoYU

Yildiz Technical University

B.Eng., Industrial Engineering

2013 - 2018

B.Eng. in Industrial Engineering. Graduation project on machine learning for credit scoring in banking.

RPTU Kaiserslautern-Landau logoRK

RPTU Kaiserslautern-Landau

Erasmus exchange, Industrial Engineering

2017 - 2017

Erasmus exchange in Industrial Engineering during spring 2017.

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