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Adrian Westlake

@adrianwestlake

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Experienced UX and product design leader

United Kingdom

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What I'm looking for

Open to remote as well as hybrid roles within 2 hours travel, seeking a collaborative environment that values customer-centric design and continuous learning.

Senior Product Designer with nearly two decades in UX and product design, driven by a deep commitment to understanding user needs and enhancing experiences with empathy. Drives solutions from collaborative workshops with cross-functional teams to craft intuitive, scalable digital products that meet both business goals and user expectations. At Experian Data Quality, tackled complex data management challenges with user-centric solutions, consistently achieving positive NPS scores and recognition in Gartner reports. Approach centres on continuous discovery, customer validation, and iterative design to create impactful, human-centred experiences.

Experience

Work history, roles, and key accomplishments

Current

Product Design Lead

Current

Experian Data Quality

Jan 2019 - Present (6 years 4 months)

Led the design team, responsible for product experiences on data quality and management platforms, and consistently achieved good satisfaction scores for usability.

Wireframing Prototyping Usability Accessibility Figma Mural FigJam

UX Design Team Lead

ieDigital

Jan 2013 - Jan 2019 (6 years)

Spearheaded the UX strategy for digital financial solutions, led a team of designers and front-end developers, and engaged in stakeholder interviews, prototyping, client workshops, user testing, UI design, and research visits.

Prototyping User Testing UI Design Research Accessibility Figma Mural FigJam

Senior Front-end Developer

Markco Media

Jul 2011 - Jan 2013 (1 year 6 months)

Led the UI development team to enhance the shopping experience, optimized front-end code, improved SEO, and developed a CMS tool for the content teams.

Front End Developer UI Development SEO CMS HTML CSS JavaScript

Senior Developer

Billington Cartmell

Jan 2007 - Jul 2011 (4 years 6 months)

Led the front-end development of key projects for clients such as Panasonic, Coca Cola, Unilever, and Kraft Foods.

Front End Developer HTML CSS JavaScript

Senior Web Developer

Grasshopper (UK) Ltd

Jan 2005 - Jan 2007 (2 years)

Worked on key projects for clients such as Boots, BBC, and the Rugby Football Union, and grew from a graduate to leading a technical team within 2 years.

HTML CSS JavaScript