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AW@adrianwestlake
Experienced UX and product design leader
United KingdomSenior Product Designer with nearly two decades in UX and product design, driven by a deep commitment to understanding user needs and enhancing experiences with empathy. Drives solutions from collaborative workshops with cross-functional teams to craft intuitive, scalable digital products that meet both business goals and user expectations. At Experian Data Quality, tackled complex data management challenges with user-centric solutions, consistently achieving positive NPS scores and recognition in Gartner reports. Approach centres on continuous discovery, customer validation, and iterative design to create impactful, human-centred experiences.
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Work history, roles, and key accomplishments
Experian Data Quality
Jan 2019 - Present (6 years 10 months)
Led the design team, responsible for product experiences on data quality and management platforms, and consistently achieved good satisfaction scores for usability.
ieDigital
Jan 2013 - Jan 2019 (6 years)
Spearheaded the UX strategy for digital financial solutions, led a team of designers and front-end developers, and engaged in stakeholder interviews, prototyping, client workshops, user testing, UI design, and research visits.
Markco Media
Jul 2011 - Jan 2013 (1 year 6 months)
Led the UI development team to enhance the shopping experience, optimized front-end code, improved SEO, and developed a CMS tool for the content teams.
Billington Cartmell
Jan 2007 - Jul 2011 (4 years 6 months)
Led the front-end development of key projects for clients such as Panasonic, Coca Cola, Unilever, and Kraft Foods.
Grasshopper (UK) Ltd
Jan 2005 - Jan 2007 (2 years)
Worked on key projects for clients such as Boots, BBC, and the Rugby Football Union, and grew from a graduate to leading a technical team within 2 years.
Degrees, certifications, and relevant coursework
PUMaster of Science, Internet Systems Development
2004 - 2005
Grade: Merit
AUBachelor of Engineering, Software Engineering
1998 - 2002
Grade: 2:1
Software and tools used professionally
United KingdomYou can contact Adrian and 90k+ other talented remote workers on Himalayas.
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