At VML India, I support brand positioning, architecture, and integrated communication strategy for Lakme, Chartered Bus, IDFC First, and Goldie Solar. I develop communication approaches and content plans, and use consumer and category research to inform strategic recommendations.
At Mullen Lowe Lintas, I supported brand planning and communication development across Vim, VasmoI, Complan, AMFI, and Prudential. I’ve also conducted consumer discussions and competitive scans to uncover behavioral insights and opportunities for brand strategy.
