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Aditya Chavan

@adityachavan2

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Growth Consultant at PeakSpaws who scaled the business from $0 to $30K MRR and improved paid acquisition for brands.

India

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As a Growth Consultant & Investor, I scaled PeakSpaws from $0 to $30K MRR and helped brands improve paid acquisition, CRO, and retention. I also scaled Ittusa.in from $1K MRR to $17K MRR in 8 months.

At CreativeLand Asia (CLA), I built and led a Growth Marketing team of 10 plus vendors, led creative testing and multi-channel performance programs, and was responsible for $500K monthly ad spend. I also closed agency sales with ICICI Securities, Tata Motors, Taj Hotels, and Godrej Capital.

At MACHAAO, I acquired 1.2M+ users and increased monthly active users from 8% to 36% using custom broadcasts and a notification strategy. I also worked with Google Area 120 on conversational advertising and chatbot monetization.

Experience

Work history, roles, and key accomplishments

Current

Growth Consultant & Investor

Current

Self Employed

Jan 2023 - Present (3 years 10 months)

Scaled PeakSpaws from $0 to $30K MRR and helped brands improve paid acquisition, CRO and retention. Scaled Ittusa.in from $1K MRR to $17K MRR in 8 months and made 6 startup investments in AI and space tech.

Growth Strategy Paid Acquisition CRO Retention Investment

Sr. Growth Consultant

Dog Connectors

Jan 2022 - Dec 2023 (1 year 11 months)

Scaled 7 D2C pet brands to CM2 positive using AAA RRR Funnel Marketing. Scaled 3 D2C pet brands from $1000 MRR to $30,000+ MRR.

Funnel Marketing D2C Growth Strategy

Director Of Digital Media & Growth

CreativeLand Asia

Jan 2021 - Dec 2023 (2 years 11 months)

Built and led a Growth Marketing team of 10 plus vendors. Closed agency sales with ICICI Securities, Tata Motors, Taj Hotels, and Godrej Capital, and managed $500K monthly ad spend.

Team Leadership Agency Sales Media Strategy Performance Marketing Client Ad Spend Management

Head Of Marketing & Growth

TheLaalsa

Jan 2020 - Dec 2021 (1 year 11 months)

Built and led a team of 9 plus vendors. Launched Yumzy during COVID, made it trend on Android Playstore in Food & Drinks category, and designed user journeys and A/B tested creatives to improve conversions.

Team Leadership Product Launch A B Testing User Journeys Social Media Performance Marketing Attribution

Voluntary Consultant

National Disaster Management Authority

Mar 2020 - Jul 2020 (4 months)

In coordination with PMO, got access to COVID affected people and parsed their mobile numbers to geo tagging service providers to identify IDFA or GAID. Used this list to create custom audiences on Meta Ads and targeted potential users with Fb Messenger surveys to send state funded medical kits and lockdowns.

Meta Ads Custom Audiences Data Analysis COVID Response

Growth Hacker

MACHAAO

Jan 2016 - Dec 2019 (3 years 11 months)

Acquired 1.2M+ users and increased MAU from 8% to 36% using custom broadcasts and notification strategy. Worked with Google Area 120 on conversational advertising and chatbot monetization, and helped launch Messenger-destination ads.

User Acquisition Growth Hacking Chatbot Conversational Advertising Facebook Ads

Survey Programmer & Project Manager

ComScore

Jan 2008 - Dec 2016 (8 years 11 months)

Survey programmer for ComScore and Nielsen, leading a team of 35 survey programmers. Managed IT sales and project management for multiple website and app development projects.

Survey Programming Team Leadership Project Management IT Sales