Open to opportunities

Aditya Bhattacharya

@adityabhattacharya

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Dynamic marketing leader with expertise in telecom and business insights.

India

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What I'm looking for

I seek a challenging role in a dynamic organization that values innovation and growth.

I am a seasoned marketing professional with extensive experience in the telecom sector, currently serving as the Assistant General Manager at Vodafone Idea Ltd. My role involves optimizing usage and revenue, driving key performance indicators, and collaborating with cross-functional teams to enhance brand visibility and customer engagement. I have successfully led pilot projects that have significantly improved revenue growth, positioning my circle among the top five in the country.

Previously, I held the position of Marketing Lead at Bharti Airtel, where I managed business planning and consumer insights for the Kolkata and West Bengal circles. My responsibilities included overseeing major business KPIs, conducting market research, and ensuring profitable site rollouts. As a founder of ABCelera, I developed a high-speed trading algorithm for stock market portfolio management, showcasing my entrepreneurial spirit and innovative approach to problem-solving.

Experience

Work history, roles, and key accomplishments

Current

Assistant General Manager - Marketing

Current

Vodafone Idea Ltd.

May 2023 - Present (2 years)

Responsible for optimizing usage and revenue, driving KPIs of revenue and subscriber base, and collaborating with sales and network teams. Successfully ran pilot projects to enhance revenue growth, contributing to the circle's top national rankings.

Marketing Strategy KPI’S Team Collaboration Project Management

Marketing Lead – Business Planning and Consumer Insights

Bharti Airtel Limited

Jan 2022 - May 2023 (1 year 4 months)

Managed business KPIs for telecom circles, collaborated with cross-functional teams to reduce churn, and ensured profitable rollout of new sites. Conducted market research to inform management on trends and brand perception.

Business Planning Consumer Insights Market Research Cross Functional Collaboration KPI’S

Founder

ABCelera

Jan 2020 - Jan 2022 (2 years)

Developed a high-speed trading algorithm for stock market portfolio management, focusing on scalping techniques. Managed digital marketing efforts and client engagement through focus groups.

Algorithm Development Digital Marketing Client Engagement Market Analysis

State Lead – West Bengal State

Reliance Industries Ltd. (Reliance Retail)

Jul 2019 - Dec 2019 (5 months)

Led the establishment of Reliance Retail's B2B Fashion & Apparel business in West Bengal, overseeing a team of 100+. Responsible for hiring, IT infrastructure setup, and launching business operations.

Team Leadership Business Development Infrastructure Sales Management Operations

Data Lead, Mobile Internet Business - Marketing

Vodafone Idea Ltd.

Jul 2018 - May 2019 (10 months)

Managed the P&L for the Mobile Internet Business, developing product offerings and promotional campaigns. Collaborated with sales for local branding and customer engagement.

Product Development Marketing Campaigns Sales Engagement Brand Management

Business Intelligence (Analytics) – Marketing & COO’s Office

Aditya Birla Group (Idea Cellular)

Apr 2017 - Oct 2018 (1 year 6 months)

Implemented strategic initiatives for marketing, optimizing usage and revenue. Worked as an interface between top management and internal stakeholders, providing analytical support for decision-making.

Data Analysis Strategic Planning Revenue Management Stakeholder Management Cross Functional Collaboration

Idea Young Leadership Program (YLP) Candidate

Aditya Birla Group (Idea Cellular)

Jun 2016 - Apr 2017 (10 months)

Participated in a corporate management trainee program, gaining experience across multiple departments including Sales and Marketing. Led a sales team, driving growth in the retail postpaid business.

Leadership Sales Management Team Coordination Business Strategy

Finance – Ireland Operations

Tesco HSC

Nov 2013 - Jul 2014 (8 months)

Collaborated with suppliers to ensure cash availability and timely debt repayments. Achieved a 20% reduction in debt through effective coordination and was awarded for outstanding performance.

Financial Management Financial Analysis