Open to opportunities

Adite Tripathi

@aditetripathi

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Digital Marketing Manager driving social growth through data-led content and paid campaigns.

India

Message

What I'm looking for

I’m looking to grow as a Digital Marketing leader, owning end-to-end social and performance campaigns. I want a team that values data-driven optimization, consistent brand storytelling, and measurable ROI—especially across fintech or education products.

I’m a results-driven Digital Marketing Manager with 3+ years of experience across social media strategy, content marketing, and paid campaign management in fintech and edtech. I focus on building brand presence, driving audience growth, and converting engagement into measurable business outcomes.

In my current role, I manage end-to-end social strategy for Instagram, LinkedIn, Twitter, and Facebook, using Google Analytics and Sprout Social to optimize performance and sharpen content insights. I’ve identified trends that improved engagement rate by 30%+ quarter-over-quarter, and I use A/B testing to reallocate budget and maximize ROI on paid campaigns.

I’m also comfortable running campaigns from ideation and briefing through publishing and post-performance reporting, coordinating with design, content, and product teams to keep brand messaging consistent. I bring cross-functional collaboration and attention to detail, including fintech compliance considerations while maintaining an engaging, consumer-friendly brand voice.

Experience

Work history, roles, and key accomplishments

Current

Fintech Social Media Specialist

Current

OnePay

Dec 2023 - Present (2 years 6 months)

Owned end-to-end social media strategy for a fintech brand across Instagram, LinkedIn, Twitter, and Facebook, improving engagement rate by 30%+ quarter-over-quarter. Planned and optimized paid and organic campaigns using KPI analysis and A/B testing, ensuring 100% on-time content delivery while supporting compliance requirements.

Social Media Strategy Paid Social Content Strategy KPI Reporting Google Analytics Sprout Social A B Testing

Social Media Executive

TutorKids

Oct 2022 - Nov 2023 (1 year 1 month)

Conceptualized and executed awareness and lead generation campaigns targeting parents and educators, supporting measurable growth in web traffic and brand recall. Managed content calendars, performed CRM segmentation for targeted remarketing, and tracked performance via organic reach, click-through rates, and follower growth metrics.

Campaign Planning Lead Generation Social Media Management Audience Targeting Segmentation Remarketing performance reporting KPI Tracking