Open to opportunities

Lalit Rawwat

@lalitrawwat

Message

Digital Marketing Manager driving organic growth and qualified leads through SEO and paid media.

India

Message

What I'm looking for

I’m looking for a role where I can lead SEO and paid social campaigns, turn performance data into actionable insights, and grow qualified leads and enrollment results—collaborating with stakeholders and creative teams to deliver measurable growth.

I’m a results-driven Digital Marketing Manager with 5+ years of experience across SEO, paid advertising (Google Ads & Meta Ads), social media management, and content strategy. I focus on data-driven campaigns that increase organic traffic, generate qualified leads, and support enrollment growth, while aligning execution with target outcomes.

In my most recent role at EduNirvana, I managed multi-platform presence (Instagram, Facebook, LinkedIn, X, YouTube), optimized Google Ads and Meta Ads, and led on-page/off-page SEO including keyword optimization and backlink building. I also prepared performance reports and collaborated cross-functionally with admissions to consistently meet goals—supported by tools like Google Analytics, Ahrefs, Semrush, and HubSpot.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

EduNirvana

Apr 2023 - Aug 2025 (2 years 4 months)

Managed multi-platform social media presence (Instagram, Facebook, LinkedIn, X, YouTube), driving consistent subscriber and engagement growth. Planned, launched, and optimized Google Ads and Meta Ads campaigns and led on-page/off-page SEO to increase organic website traffic.

Social Media Management Google Ads Meta Ads SEO Keyword Research Google Analytics Google Search Console Content Strategy

Sr. Digital Marketing Executive

Carina Soft Labs Inc.

Jul 2022 - Mar 2023 (8 months)

Planned and executed link-building outreach campaigns to improve domain authority and organic search rankings. Built relationships with bloggers and influencers and tracked backlink acquisition and referral traffic using Ahrefs and Semrush.

Link Building Outreach SEO Content Writing Email Copywriting Ahrefs SEMrush Backlinks Referral Traffic Analysis Stakeholder Management Community Building

Digital Marketing Executive

EduNirvana

Apr 2019 - Jun 2022 (3 years 2 months)

Launched and optimized Google Ads and Facebook Ads campaigns to increase brand awareness and website traffic. Monitored social media channels, tracked KPIs in Google Analytics, and delivered insights to improve campaign performance.

Google Ads Facebook Ads Social Media Management Community Engagement Google Analytics KPI Reporting SEO Content Writing Campaign Optimization