Adel Nogrado

I am a dynamic sales leader with extensive experience building and managing high-performing SDR and account teams in IT SaaS and B2B environments. I consistently develop and implement sales strategies that increase revenue, expand market share, and reduce costs.

As a Senior Brand Manager I led an SDR department that generated an average of $200K in revenue in Q1 2025 and was trending toward $300K in Q2, demonstrating my ability to scale revenue through process, coaching, and playbooks. I focus on forecasting, playbook standardization, and continuous process improvement to improve lead conversion and pipeline quality.

Previously, I managed AMER sales teams, achieving an 80% renewal rate average over three years and consistently exceeding quota. I have a strong track record in coaching, performance management, run-rate forecasting, and cross-sell/upsell strategies that drive account growth and retention.

I bring a hands-on leadership style that emphasizes mentoring, data-driven decision making, and a positive team culture through incentives and recognition. I seek roles where I can build scalable SDR/inside sales functions and align teams to measurable revenue outcomes.