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@adelnogrado
Sales leader driving SDR teams to predictable pipeline and revenue growth.
I am a dynamic sales leader with extensive experience building and managing high-performing SDR and account teams in IT SaaS and B2B environments. I consistently develop and implement sales strategies that increase revenue, expand market share, and reduce costs.
As a Senior Brand Manager I led an SDR department that generated an average of $200K in revenue in Q1 2025 and was trending toward $300K in Q2, demonstrating my ability to scale revenue through process, coaching, and playbooks. I focus on forecasting, playbook standardization, and continuous process improvement to improve lead conversion and pipeline quality.
Previously, I managed AMER sales teams, achieving an 80% renewal rate average over three years and consistently exceeding quota. I have a strong track record in coaching, performance management, run-rate forecasting, and cross-sell/upsell strategies that drive account growth and retention.
I bring a hands-on leadership style that emphasizes mentoring, data-driven decision making, and a positive team culture through incentives and recognition. I seek roles where I can build scalable SDR/inside sales functions and align teams to measurable revenue outcomes.
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Work history, roles, and key accomplishments
PharosIQ
Jan 2025 - Present (10 months)
Lead and developed SDR teams to generate an average of $200K revenue in Q1 2025 and drove processes to trend toward $300K in Q2; implemented playbooks, coaching, and forecasting to improve lead quality and conversion.
Srev - Concentrix
Jul 2017 - Jan 2025 (7 years 6 months)
Oversaw AMER sales team (Jul 2017–Jan 2025), achieved ~80% renewal rate and consistently exceeded quota, led forecasting, coaching, pipeline management and client WBR/MBR/QBR engagements.
RJ Globus Solutions
Jan 2015 - Jul 2017 (2 years 6 months)
Led sales team to top performance (2015–2016), achieving highest sales and 95% QA score through targeted coaching, KPI monitoring, and multi-LOB oversight.
One World Connections, Inc.
Feb 2013 - Jan 2015 (1 year 11 months)
Managed warm leads, win-backs, collections and upsells (Feb 2013–Jan 2015), processed payments and handled inbound customer inquiries while maintaining CRM records.
Patriot Global Marketing Inc.
Jul 2011 - Jan 2013 (1 year 6 months)
Performed outbound sales for cosmetics (Jul 2011–Jan 2013), advanced to QA Analyst auditing calls and coaching reps to improve sales quality and conversion rates.
Degrees, certifications, and relevant coursework
Bachelor's Degree, Business / Management
2007 - 2011
Completed a bachelor's degree with coursework supporting sales, management, and business operations.
Secondary Education, Secondary Education
2003 - 2007
Completed secondary education with foundational studies prior to tertiary education.
Software and tools used professionally
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