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adan martin

@adanmartin

I build global digital health businesses, partnerships, and commercial growth across regulated healthcare markets.

France
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At Bayer, I lead commercial and business execution for digital health, connected systems, AI, and SaaS across 25+ EMEA markets, sharing accountability for a €300M technology business. I've built a €20M+ digital and connected-solutions business, including €10M in recurring revenue, while maintaining 96%+ customer retention.

Previously at Guerbet, I founded and scaled its first global Digital Solutions business with full P&L responsibility. I launched the nCare SaaS ecosystem, grew digital orders from €0 to €1.6M, generated approximately €7M in cross-sold imaging-product revenue, and won major contracts across the US, Mexico, Taiwan, and Brazil.

I've also transformed global service operations at Fresenius Kabi, reaching a 25% service margin while maintaining 95%+ customer satisfaction. At Essilor, I led a 35-expert matrix organization across 15+ countries and grew regional services approximately 20% year over year.

Across MedTech, AI, SaaS, and digital health, I build growth strategies, service propositions, pricing models, partner ecosystems, and international commercial organizations. My background includes co-founding a HealthTech venture, board advisory work, M&A evaluation, biomedical engineering, and research.

Experience

Work history, roles, and key accomplishments

Bayer logoBA
Current

EMEA Commercial Head of Sales, HealthTech SaaS and AI

Mar 2022 - Present (4 years 6 months)

Lead commercial and business execution across 25+ EMEA markets, sharing accountability for a €300M technology business. Built digital and connected-solutions business to €20M+ with 96%+ customer retention and scaled AI/SaaS solutions.

Education

Degrees, certifications, and relevant coursework

IAE Paris - Sorbonne Business School logoIS

IAE Paris - Sorbonne Business School

Executive MBA, Business Administration

Executive International MBA from IAE Paris - Sorbonne Business School.

Université Paris 1 Panthéon-Sorbonne logoUP

Université Paris 1 Panthéon-Sorbonne

Master's Degree, Economics & Management

Master's degree in Economics & Management (International) from Université Paris 1 Panthéon-Sorbonne.

Université de Lorraine logoUL

Université de Lorraine

Research Master's Degree, Complex Systems Engineering / Biomedical Systems

Research Master's degree in Complex Systems Engineering / Biomedical Systems from Université de Lorraine (ENSEM / INPL).

Universidad de Guadalajara logoUG

Universidad de Guadalajara

Bachelor of Engineering, Biomedical Engineering

Biomedical Engineer degree from Universidad de Guadalajara.

Universidad de Valparaíso logoUV

Universidad de Valparaíso

Bachelor of Engineering, Biomedical Engineering

Biomedical Engineer degree from Universidad de Valparaíso.

TI

Technical and Industrial Education Institute

Technologist, Electronics & Telecom Engineering

Electronics & Telecom Engineering Technologist degree from Technical and Industrial Education Institute.

Tech stack

Software and tools used professionally

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