At adidas, I lead eCommerce sales planning and forecasting across India and South Africa, supporting a combined €89M business. My work includes commercial planning across Own eCommerce and marketplace partners such as Flipkart, Myntra, Ajio, Amazon, Nykaa and Tata CLiQ.
I built Betty, an AI orchestrator with sub-agents, to produce forward-looking monthly sales plans. AI workflows turn forecasts into business insights and recommendations, while tracking traffic, conversion, ASP, UPT and net sales month on month.
At adidas, I helped increase India eCommerce AOV by 33% and Full Price Share from 16% to 33%. In South Africa, eCommerce strategy delivered 50% year-on-year business growth and 70% traffic growth, with a 5pp increase in App Share.
Earlier, I directed ₹200 Cr in annual media buying at Dentsu and managed enterprise media investments exceeding US$20M at Adobe. At IndusInd Bank, I led performance marketing and managed the #CheerForGreatness campaign around the ICC Cricket World Cup.
