Open to opportunities

Abisola Oluyede

@abisolaoluyede

Message

I build digital banking brands, campaigns, and communities that drive measurable growth.

Nigeria

Message

What I'm looking for

I'm looking to lead digital marketing, brand communications, and high-impact campaigns where data, content, community, and stakeholder alignment can drive measurable growth.

At Union Bank of Nigeria, I lead digital marketing across brand narrative, campaigns, social media, agency partnerships, crisis communications, and website experiences for more than 1 million engaged followers. I helped shape the Save & Win Palli Promo, converting a ₦207M marketing spend into ₦357Bn in customer deposits and a 1,725% return on marketing spend.

I've built digital-first brand strategies across financial services, corporate communications, real estate, energy, logistics, and consumer brands including Interswitch, Verve, Quickteller, and Peugeot. I combine localized content, SEO, audience segmentation, social listening, and stakeholder management to grow engagement, protect reputation, and deliver measurable business outcomes in regulated environments.

Experience

Work history, roles, and key accomplishments

Current

Lead, Digital Marketing

Current

Union Bank of Nigeria

Aug 2024 - Present (2 years 2 months)

Owns the bank's full digital marketing function, managing brand narrative, content strategy, campaign execution, social media, agency relationships, and crisis communications. Led digital brand communications for the Union Bank/Titan Trust Bank merger and managed a multi-agency ecosystem of three external partners.