Abishek Nagarajan

I’m a highly technical Product Marketing and Content Strategy professional with over 8 years of experience operating at the intersection of deep-tech engineering, AI data center infrastructure, and global B2B marketing pipelines. I’ve built a reputation as a critical technical gatekeeper between R&D engineering squads and go-to-market (GTM) teams, translating complex product architectures, design decisions, and hardware/software integrations into revenue-driving narratives for enterprise buyers and CTOs.

As Marketing Specialist – Technical Content & GTM Lead at Eaton (Formerly Boyd Thermal) in Chennai, I architect and execute global GTM content strategy for next-generation data center infrastructure—especially liquid cooling infrastructure, including AI-driven cooling frameworks, CDUs, NVIDIA MGX™-validated solutions, and GB200 NVL72 platforms. I lead multimedia production through end-to-end video campaign frameworks for Thermal Control Unit (TCU) strategies, run an end-to-end data-driven content lifecycle framework to improve search discoverability and organic pipeline traffic, and create product documentation, technical whitepapers, and sales toolkits that help enterprise teams overcome complex technical objections. Previously, I designed and governed instructional content as an Instructional Designer and built curriculum, assessments, and adaptive learning metrics as a Subject Matter Expert, strengthening my ability to structure messaging, validate quality, and support adoption with training and cross-functional collaboration.