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Sony Gupta

@sonygupta

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Technical product marketing and content strategist driving GTM and technical storytelling.

India

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What I'm looking for

I seek a product-focused role where I can lead GTM strategy, craft technical storytelling, scale content programs, and use analytics to drive adoption and revenue.

I am a technical product marketing and digital content specialist with proven experience driving go-to-market strategy for enterprise SaaS. I partner with product and engineering teams to translate complex technical features into clear business value and enable sales and marketing through solution messaging, whitepapers, and launch content.

Throughout my career I have built scalable content frameworks, led community and contributor programs, and produced customer-facing assets—case studies, product documentation, newsletters, and SEO-optimized content—that increased organic visibility and engagement. I scaled a Discord community to 3,000+ active members and led initiatives that reduced blog rejection rates by 75%.

I bring a disciplined, metrics-driven approach to content and campaign planning, using analytics to optimize engagement and improve lead quality. I am focused on creating high-quality technical storytelling that supports product adoption and commercial growth.

Experience

Work history, roles, and key accomplishments

Technical Product Marketing Specialist

Contentstack

Apr 2025 - Aug 2025 (4 months)

Led go-to-market strategy for enterprise SaaS by producing whitepapers, solution briefs, and launch content that translated technical features into clear business value and enabled sales and marketing.

Go To Market Strategy Technical Storytelling Content Strategy Jira Notion Community Management Analytics

Senior Technical Content Writer

Nous Infosystems

Feb 2023 - Mar 2025 (2 years 1 month)

Produced customer-facing case studies, product documentation, and marketing collateral to position enterprise solutions and collaborated with GTM teams to shape compliant solution messaging.

Technical Writing SEO Content Strategy Analytics Community Engagement SEO Tools

Technical Content Writer

GeekyAnts

Jun 2022 - Dec 2022 (6 months)

Authored technical blogs, landing pages, and product documentation to simplify developer tools and ran community programs to increase engagement and product visibility.

Technical Writing Landing Pages Content Promotion Social Threads Documentation

Content Development Associate

Byju's

Jan 2021 - Jun 2022 (1 year 5 months)

Created mailers, presentations, PRDs, and simplified learning content while proofreading and standardizing documents to improve accuracy and user engagement.