Open to opportunities

Zaenab Adegoke

@zaenabadegoke

Message

Results-driven marketing manager specializing in growth and community.

Nigeria

Message

What I'm looking for

I seek a growth-focused marketing role where I can lead multi-channel acquisition, build scalable systems, support founders, and drive measurable user and revenue growth in a collaborative, product-led environment.

I am a results-driven marketing and communications leader with extensive experience scaling audiences, improving conversion, and building marketing systems for startups and scale-ups across Africa, Europe, and global markets.

I have led multi-channel campaigns, community growth, CRM and performance marketing, and supported founders through fundraising and product growth—contributing to revenue generation, documented playbooks, and notable audience growth metrics.

I collaborate closely with cross-functional teams, founders, and stakeholders to align product positioning and go-to-market strategy, and I build repeatable processes that drive measurable acquisition and engagement.

Experience

Work history, roles, and key accomplishments

Current

Business & Comms Executive

Current

Skaletek

Oct 2024 - Present (1 year 5 months)

Own the full go-to-market and revenue support cycle for a RegTech startup, leading outbound, demos, client closing, and CRM workflows while supporting the Founder on sales, partnerships, and investor communications.

Go To Market Outbound Sales CRM Pitch Decks Client Engagement Fintech Compliance Sales Enablement

Marketing Manager

HoaQ Club

Apr 2023 - Jan 2026 (2 years 9 months)

Led end-to-end marketing, growth, and community strategy for a global diaspora investment collective, growing email subscribers from 2,000 to 8,400 in 12 months and doubling LinkedIn engagement while expanding paid membership by 60% year‑on‑year.

Community Growth Email Marketing Paid Acquisition Campaign Management CRM Content Strategy Event Marketing Analytics

Content Marketing Lead

Coachli

Oct 2023 - Dec 2024 (1 year 2 months)

Owned content strategy and execution to drive product adoption and engagement for a SaaS platform, building multi-channel content workflows and improving engagement through data-driven iterations.

Content Strategy Product Marketing Email Marketing Social Media Analytics Workflows Cross Functional Collaboration SEO

Digital Content Marketer

GoNomad

May 2022 - Feb 2023 (9 months)

Executed content-driven growth initiatives to increase brand awareness and engagement, developed multi-channel content plans, supported product pricing research, and promoted events and webinars to boost user communication.

Content Marketing SEO SEM Email Marketing Social Media Market Research Event Promotion Content Planning

Growth & Digital Marketing Specialist

Frowork

Oct 2021 - Apr 2022 (6 months)

Led growth and performance marketing, acquiring 10,000+ users and generating over $8,000 revenue in 9 months through paid and organic channels while implementing CRM and scaling marketing to multi-product operations.

Performance Marketing Paid Ads CRM SEO SEM User Acquisition Analytics Growth Strategy