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Abigail Merrill from GrowthUP Partners

@abigailmerrillfromgr

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AI transformation leader at GrowthUP Partners who built AI workflows driving $6M in client pipeline.

United States

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At GrowthUP Partners, I help organizations identify high-impact AI use cases, redesign workflows, and take proven pilots into production. I’ve built custom GPTs, governed Copilot Studio agents, Claude Code applications, and automations for clients across technology, SaaS, proptech, and regulated industries.

For a client, I built a governed retrieval agent that resolved 430+ RFI/RFP questions from unstructured documents and drove $6M in client pipeline. I also cut a proptech SaaS client's month-over-month churn 46% in 90 days by redesigning its post-sale journey.

I design and deliver AI training for executives, leaders, and working professionals, including hands-on labs, workshops, and keynotes. Through programs for organizations including The Center for Practical AI and NPower, I’ve trained 600+ professionals and executives.

At SKAN, I built and trained a globally distributed commercial team on generative AI tools in a regulated environment, cutting manual campaign effort 40%. I also developed AI-enabled sales assets behind a $990K enterprise sale that returned 13x ROI.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal, AI Transformation & Enablement

Current

GrowthUP Partners

Jul 2019 - Present (7 years 2 months)

Founded and leads an AI transformation consultancy, owning client relationships end to end and delivering AI strategy, workflow automation, and enablement programs. Achieved $6M in client pipeline, a $990K enterprise sale at 13x ROI, and 46% lower monthly churn for a client.

Director of Enablement (Contract)

The Center for Practical AI

Dec 2025 - Jun 2026 (6 months)

Led AI enablement strategy and curriculum design, establishing standards and frameworks to scale adoption across executive and technical audiences. Produced workshops, webinars, and conferences, and shipped the organization's digital foundation using GitHub, VS Code, and Claude Code.

AI Enablement Curriculum Design Workshops Webinars Conferences GitHub VSCode Claude Code

Sales Enablement & Technical Marketing Lead (Contract)

SKAN

Sep 2024 - Jun 2025 (9 months)

Built and trained a global commercial team on custom generative AI tools in a regulated environment, cutting manual campaign effort by 40% and saving $5K per month. Coached executives on AI adoption and built the narrative behind a $990K enterprise sale with 13x ROI.

Sales Enablement Technical Marketing Generative AI AI Adoption Change Management Salesforce Marketing Cloud KPI Definition

Manager, Conference Production

AICPA

Jul 2017 - Feb 2019 (1 year 7 months)

Directed 20+ professional education conferences annually, leading a team of 4 and owning budgets up to $1.5M. Raised attendee satisfaction by 51% and grew revenue 23% through corporate sponsorship programs.

Conference Production Team Leadership Budget Management Sponsorship Sales Survey Evaluation

Meeting Planner, Global IT Training Delivery

Global Knowledge

Jul 2015 - Jul 2017 (2 years)

Managed delivery for 60+ weekly global IT, cloud, and infrastructure training workshops and a Sales Kick-Off for 4,000+ employees. Cut program costs 40% through vendor negotiation.

Training Delivery vendor negotiation Event Planning Cost Reduction

Events Manager

Association of Writers & Writing Programs (AWP)

Sep 2013 - Apr 2015 (1 year 7 months)

Delivered a four-day conference for 15,000 attendees with 600+ sessions and 2,500+ presenters. Launched the organization's first cloud-based registration platform and mobile app.

Event Management Conference Planning Cloud Based Registration Mobile App Launch