At Projex Inc., I lead the Experiential Graphic Design practice, establishing team roles, workflows, and service models that improve scope clarity and profitability. I also set studio standards and quality-control processes from concept through fabrication and installation.
I’m shaping Projex’s masterbrand positioning through competitive analysis and workshops that define its brand voice and differentiation. I integrate AI tools into creative workflows to expand design exploration, accelerate visualization, and strengthen client storytelling.
Previously, as Senior Design Lead at 3D-Identity, I directed experiential design projects for clients including TOYOTA, GOOGLE, and WESTERN UNION. I translated brand identities into immersive environments through signage, wayfinding, and placemaking, guiding projects from strategy and concept through fabrication and installation.
At A+E Design, I helped establish and grow the experiential design practice within an architecture and interiors studio. Earlier, at ArtHouse Design, I designed branded environments and signage systems and developed sign plans and standards, coordinating code requirements and approvals.
