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Francisco SotoFS
Looking for a job

Francisco Soto

@franciscosoto

I create strategic brand, presentation, environmental, and motion design for global organizations.

United States
Message

At Kantar, I lead visual design for retail and client-facing work, creating presentations, data visualizations, infographics, motion, video, and scalable storytelling systems for brands including Coca-Cola, Walmart, Amazon, Kroger, Mattel, Unilever, Nintendo, AT&T, and Mars.

I've spent more than 10 years translating complex ideas into clear visual stories across brand identity, campaigns, packaging, digital experiences, and environmental graphics. At Motivational Systems Inc., I designed wayfinding, signage, identity, and information systems for public and commercial spaces while managing work from concept through production.

I bring strategic thinking, conceptual development, and strong visual craft to purposeful work that helps people understand, navigate, and engage.

Experience

Work history, roles, and key accomplishments

Kantar logoKA
Current

Senior Graphic Designer

Jan 2021 - Present (5 years 8 months)

Led visual design across brand, presentation, digital, print, motion, and video projects for Kantar's retail and client-facing teams. Developed high-impact presentations, data visualizations, and storytelling systems that translated complex business insights into compelling visual narratives.

Education

Degrees, certifications, and relevant coursework

San Diego State University logoSU

San Diego State University

Bachelor of Fine Arts, Graphic Design

Earned a Bachelor of Fine Arts in Graphic Design from San Diego State University.

Tech stack

Software and tools used professionally

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